What You Will Be Doing
Lead our global social media team and work closely with the marketing teams around the world to define a cohesive social strategy
Develop social strategies with a focus on both engaging and supporting current users, balanced with strong editorial and brand building content
Work with Customer Operations and Marketing to ensure current and new users are well supported and engaged on social channels
Build a world class social media presence and share approach and learnings with marketing teams in other regions where Chipper is present
Test and learn with innovative campaigns on primary and emerging channels
Evaluate and improve the success of social media and influencer campaigns, reporting back to internal and external stakeholders as appropriate
Manage Chipper’s social media publishing, listening and analytics tool stack, and provide guidance on the best tools
Brainstorm new, creative approaches to influencer campaigns. Keep abreast of emerging trends, technologies and influencers across Chipper’s core markets
Manage social media and influencer budget to maximise ROI and achieve business goals
Ensuring effective social media monitoring and listening, reporting brand performance and sentiment
Ensuring the team delivers social media posts that are compliant with the applicable laws and regulations
Understanding the process for monitoring and reporting social media effectiveness, engagement and business conversion results
Define the strategic approach and tone of voice for each channel
Build relationships with cross functional teams including agencies to support business priorities and initiatives
Manage and grow a world class remote social media team
What You Should Have
You’re a brand builder and have worked scaled some amazing brands via social channels, specifically in the Fintech, E-commerce, or high growth brands
Proven Social Media, online marketing and campaign management experience
Excellent writer and storyteller
Work closely with content creators and agencies to deliver hyper local and globally scalable content
Experience evaluating and deploying enterprise level social media marketing tools for publishing, approval workflows, social listening
Experience of team building, leading and mentoring a team of high performers
Analytical skills to measure results and optimize the nurture tracks to convert leads to customers
Excellent written and verbal communication skills in English and strong editing skills with attention to detail
Keen understanding of what people engage with on social, you not a seller your a listener
Ability to deliver engaging, market leading social media content across multiple platforms
Good eye for detail in the accurate production of materials
Ability to manage multiple projects, timelines & teams in a fast-paced environment
Social media reporting capabilities and ability to connect social media KPIs with overall marketing and business objectives
Strong people management skills, being confident in developing a cross functional team and getting everyone to share a vision and strategy for different channels
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