This position is responsible for the provision of strategic leadership and growth of the Institute by managing marketing, advertising, promotional activities, branding and corporate communication for the Institute as well as grow the membership and taking necessary steps to measure, enhance, and enrich the position and image of the Institute.
Responsibilities
Provide leadership to the Marketing Team, develop marketing strategic plan and budget for the Institute in line with the overall strategic plan and objectives.
Prepare new product marketing plans through research, analysis of the market trends and recommend changes on the institute marketing and business development strategies in cooperation with divisional heads.
Support Business Development for all KIMs’ products and services to generate revenue for the Institute, seek partnership and sponsorship for membership events through developing proposals, negotiating with prospects and partnership management.
Establish a system of reports and communications for all information relating to marketing and sales including feedback mechanisms.
Oversee coverage and branding during corporate event to ensure look and feel is consistent with the Institute brand through use of social media posting, media coverage where necessary, banners and other branded items.
Oversee preparation of Institute publicity materials such as brochures, documentaries, e-shorts to increase visibility and
Manage the Institute’s communication through various platforms such as website, social media and mainstream media to ensure accuracy and quality of the information.
Grow membership through recruitment of new members and maintain good relationship with the existing members through constant communication/ encouraging feedback, making follow ups and ensuring timely collection of Members Subscriptions fees.
Provide operational and strategic advisory on memberships benefits both individual and corporate members and oversee its execution.
Oversee and implement governance related activities such as elections, annual branch meeting and annual general meetings.
Leading and coordination of CSR activities including devising long-term CSR programmes that can give visibility to the Institute’s work as well as enhance the products’ profile.
Requirements
The successful candidate must have at least eight years’ experience of marketing in a large organisation with at least three years as Head of Function in an active commercial environment.
Master’s degree in Business or Marketing from a recognised Institution.
Member of the Chartered Institute of Marketing.
Highly developed and demonstrated teamwork skills.
Familiarity and skill with the tools of the trade in marketing including PR, written communication, market research, product packaging,
Computer literacy.
Strong business acumen.
Excellent business intelligence, business skills and network.
Excellent communication skills.
Ability to work in an organization with diverse business operations.
