Media and Digital Leadership
Provide leadership and guardianship over media strategy, media investment, and media principles.
Own EABL’s connections planning process to ensure delivery of key outputs ie. Fully integrated connection plans for the portfolio that marries creative and media placement and operates 100%, ‘no dead ends’ across the consumer journey.
and translate them into briefs, as well as predict trends and campaign impact
Influencing and building capability in order to drive effective media strategy that delivers category and brand growth.
Lead the media investment decision making process using data and analytical tools to ensure optimal media funding for brands with future profit potential.
Drive marketing effectiveness to ensure delivery of ROI on A&P spend by identifying vehicles to drive this.
Oversee the performance of the media agency of record to ensure they are delivering on value, performance and effectiveness.
Collaborate with the Africa Digital Hub to deliver media performance across key workstreams, brands and markets in Africa.
Champion Responsible Marketing to ensure 100% compliance across all media, digital and influencer marketing touchpoints.
Digital Transformation
Provide leadership in execution of EABL’s digital transformational strategy, enabling brilliant consumer experiences across all EABL markets, bringing together marketing, commerce, data and technology.
Be a change agent in growing the marketing function to be digitally driven in collaboration with Emerging Channels, D&T and global COEs.
Identify areas for continuous improvement, enhancements and fixes in marketing processes and providing possible digital solutions.
Capability builder: improve media and digital literacy across commercial leaders and broader working teams. Simplifying complexity and codifying best-practice. Helping marketers use data to make better decisions.
Agency/People Management
Lead and own the Media Agency relationship, locally and regionally (Africa) in collaboration with the Africa Digital Hub.
Leadership and oversight of EABL’s in-house digital creative and connections team, Digitribe.
Oversee management of the influencer marketing portfolio to ensure compliance, performance delivery and ROI.
Leadership Capabilities
Win through Execution
Sets and pursues direction without guidance and takes a wide view of their accountabilities
High energy and ambition to achieve successful outcomes and high standards
Balances analysis and execution and adjusts thinking in the face of new information
Actively spots opportunities or issues and identifies which are urgent and important
Generates a range of workable solutions, decides what should be done and takes action
Shape the Future
Sees the big picture and possibility from multiple angles and through a creative lens
Frames issues in a way that creates clarity and incorporates others’ best thinking
Accurately digests large amounts of information and breaks down complex problems thoroughly
Challenges themselves and others to take on new or unfamiliar tasks and ways of working
Proven experience setting a stretching digital agenda that empowers people to experiment and unlock opportunities for growth.
Inspire through Purpose
Finds broader meaning in their work and aspires to make a significant difference
Reads their environment and understands how culture and context influences people’s perspectives
Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
Communicates in a compelling, persuasive and impactful way
Draws on a variety of influencing styles to engage different audiences
Invest in Talent
Displays confidence in their ability to meet challenges and succeed
Maintains belief and optimism and bounces back quickly from setbacks or failures
Demonstrates a realistic and thoughtful awareness of their own capabilities
Proactively seeks feedback and development for growth and takes action
Qualifications and Experience required
Bachelor’s or Master’s degree in Business, Marketing or related field.
15+ years of relevant experience: You will speak the language of both Marketing and e-commerce and know how to join both worlds up effectively. You know what best practice digital looks like and have proven success driving a transformative agenda.
Multi-market: Multi-market Africa experience driving digital transformation.
At least 10 years’ experience managing teams (creative, agency, media)
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