Job Ref: HR-HOM-07-2019
This position is responsible for formulating, directing and implementing marketing strategies for Nation Media Group’s brands in Kenya to achieve the overall business objectives of the company.
The role reports to the Group CEO.
Key Responsibilities
Formulate NMG’s strategic marketing plans to deliver against company objectives;
Lead the Group’s product development initiatives;
Direct and evaluate regular market research and provide relevant insights to management;
Prepare the marketing budgets and manage the delivery of all marketing activities:
Lead the development and implementation of brand plans, activations and promotions to strengthen NMG’s brands share of market in the various consumer segments;
Coordinate all NMG marketing functions to maximize synergies and ensure that advertising and marketing across all media is aligned to the defined brand identities;
Select and manage external marketing and advertising agencies;
Lead and motivate the marketing team to execute brand plans and deliver against marketing objectives;
Manage and develop the capabilities of the brand teams; and,
Work closely with key stakeholders, division and department heads in editorial, television, circulation and advertising to align on business objectives and marketing needs.
Qualifications, Experience & Skills
Bachelor’s degree in Marketing or its equivalent from a recognized institution;
Chartered Institute of Marketing Professional qualification and membership to the Marketing Society of Kenya is an added advantage;
Ten (10) years’ of relevant experience, Five (5] of which should be at senior management level;
Strong customer orientation;
Ability to manage complex interfaces and senior relationships within the business;
Strong organizational and communication skills;
Ability to develop long term integrated and cross functional operational plans:
Strategic thinker with ability to operationalize strategy into action; and,
Strong interpersonal skills and the ability to work well with diverse, cross functional teams.
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