Head of Marketing, Business Development and Communication Manager Training and Conference Services (Contract)

The Company
Our client Kenya Institute of Management (KIM) was established in 1954 as a premier institute that provides management consultancy and capacity building services to corporate organizations and other institutions. The institute has embarked on an aggressive expansion and growth programme in line with its strategic plan 2017-2021. To deliver this mandate KIM has recently concluded a reorganization and seeks to recruit a highly competent, motivated individual to fill the position of Head of Membership, Business Development and Communication.
The position will be responsible for the provision of strategic leadership and growth of membership, business development, marketing and corporate communications.
Roles & Responsibilities

Develop the marketing strategy for new and existing products and oversee implementation of the strategy including campaigns, digital marketing, events and Public Relation;
Manage, coach and mentor the brand, marketing services, events and in-house design and production teams to provide a full range of marketing services, including integrated campaign management from concept development through to delivery;
Develop and deliver KIM’s brand strategy and full range of marketing services to enhance the institute’s brand;
Develop and deliver corporate communications strategy to raise KIM’s profile and brand awareness, including development of suite of communication material to define and elevate all products and service offerings;
Oversee preparation of Institute publicity materials such as brochures, documentaries, e-shorts to increase visibility and marketing;
Lead and coordinate CSR activities including devising long-term CSR programmes that can give visibility to the Institute’s work as well as enhance the product’s’ profile.
Support Business development for all KIMs’ products and services to generate revenue for the institution;
Grow membership through recruitment of new members and maintain good relationship with the existing members through constant communication and encouraging feedback;
Provide operational and strategic advisory on memberships benefits both individual and corporate members and oversee its execution;
Oversee and implement membership events through development of themes/agendas, seeking relevant speakers, developing communication and ensuring execution;
Seek sponsorship for membership events through development proposals, negotiating with prospects and partnership management;
Oversee and implement governance related activities such as elections, annual branch meeting and annual general meetings;
Consolidate departmental reports such performance reports, reports for Membership committee, business committees and management committee;
Ensure timely collection of Members subscriptions fees through active follow up for payment collections;

Requirements

A Master’s Degree in a Business related field from a recognized institution
Eight (8) years’ experience in a large organization with at least three (3) years leading a function in an active commercial environment.
Membership to PRISK

Competencies

Technical
Collaboration skills
Project Management
Business Development
Conceptualization
Strategic Management
Financial Management
Public Relations
Enterprise Resource Planning (ERP)
Customer Care skills

Behavioral

Discover and drives new business opportunities for the Institution.
Creates long-term partnerships internally and externally.
Use feedback and data to create programs and initiatives that will enhance clients’ solutions and increase customer satisfaction with the institution.
Analyses approaches and situations with a focus on what will achieve desired organizational outcomes or commercial targets.
Makes decisions, sets priorities, or sets goals on the basis of calculated resources required and outcomes delivered.

Additional Information
For more details on the position above, visit our website http://www.pwc.com/ke/en/services/advisory/executive-search.html
All applications should be submitted online through the link provided above. Candidates should submit their application by Friday, 2nd February, 2018.
In addition please attach a curriculum vitae that contains details of your qualifications, experience and positions held relevant to this role. Include your day and evening telephone numbers, email address, names and address of three professional referees.
Canvassing in any form is not allowed.

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