Head of Marketing and Communications

JOB PURPOSE:
The position exists to develop and spearhead the vision of a world-class business school by identifying and putting in place marketing strategies in line with the internationalization and transformation strategy of Strathmore University Business School mirrored by key learnings and experiences from existing international partner schools’ and networks collaborations.
MAIN DUTIES AND RESPONSIBILITIES:

Marketing & Communications

To Develop and implement the external and internal Marketing & Communications strategy to ensure that the Business School communicates in an impactful, consistent, accurate, professional, and prompt fashion with all its stakeholders: students, parents, participants, corporate, partners and the wider community
To develop and implement the Business School’s marketing strategy and quality improvement plan in line with the strategic goals and performance targets set. This will cover all aspects of marketing including market research, product development, students/participants’ enrollment, and advertising/awareness
Building awareness of the Business School and promote good relationships with other institutions or networks which can be helpful in attracting quality participants. This includes, developing and managing networking and engagement programs to enhance the Business School’s relationship with clients, prospective clients, alumni, partner institutions, and all stakeholders.
Contribute to the management of media relations and media coverage to strengthen the visibility and reputation of Strathmore University in collaboration with the Director of Communications and University Relations.

International Marketing

To identify and develop international marketing efforts in foreign countries which include programs promotions and students/participants enrollment support. Expanding upon existing markets by tracking participants’ enrollment and analyzing these markets to increase students/participants reach
Overall marketing of all Strathmore University Business School courses, benchmarking with our global partner schools and networks

Financial Responsibility

Actively manage and supervise costs via the annual budgeting process
Monitor sales and product performance and ensure prior analysis of business opportunities
Achievement of business plans for growth and profit Shared P&L responsibility

Management

Supervision of the department’s staff, manage performance and implement their development needs
Provide leadership in the various projects undertaken by the department including the Brand realignment of the Business School

JOB REQUIREMENTS
The post holder will be required to have and to demonstrate evidence of the following qualifications, attributes, and skills:

Master’s degree in a business-related field with a bias in communication.
A Professional Qualification in Marketing and Communication
A member of the marketing professional body
At least Seven (7) years experience in Marketing and Sales with a brand in a service-oriented industry
Significant leadership profile and line management experience
Demonstrate a strong commercial mindset, understanding of the marketing planning process, forecasting, and managing P&L
Track record of proven delivery, demonstrating both creative and analytical skills
Experience of managing budgets and maximizing their effectiveness

If you are interested in the position and have the skills we are looking for, we would like to hear from you. Please forward an application letter together with a copy of your updated resume quoting ‘Head of Marketing and Communications to the People and Culture Manager, Strathmore University Business School, on careerssbs@strathmore.edu by end of the day (5.30 pm) Friday, 7th April 2023.

Apply via :

careerssbs@strathmore.edu