Job Description
Reports To: Marketing & Innovation Director
Context/Scope
Kenya Breweries Limited (KBL) is the engine room of Diageo Africa, over 35% of Africa’s Net Sales Value (NSV) and volume comes from the market, which is set to be the centre of our global beer category growth. We have huge ambitions in KBL! We want to grow to 662m NSV by the end of F’22, fuelled by a clear strategy, strong growth drivers and a big innovation ambition.
So, what’s the task? We are looking for a leader who can write the next chapter of this company’s phenomenal story. A self-starter with a spike in strategy, problem solving and building relationships. Someone who can win the hearts and minds of the organization, manage complexity and deliver transformational growth in a competitive environment.
Financial
Dimensions:
Deliver the F’20 innovation pipeline, delivering 8.5m incremental NSV from new projects.
Develop the F’21 – F’22 pipeline delivering 20m NSV of new projects and increasing TBA category share by +5pts.
Purpose of Role
This is an unprecedented chance to work in one of East Africa’s most respected companies, with huge personal accountability. KBL has huge potential for growth across a range of categories. The role is accountable for setting the innovation strategy and developing the pipeline, executing new launches in time and in full, as well as nurturing innovations before they are handed over to brand teams.
The successful candidate will see this role as an opportunity to demonstrate a broad set of business skills. The candidate must demonstrate mastery of strategic penetration, marketing flair, commercial understanding and have a strong focus on EQ and relationship management. You will have a relentless pursuit for delivering big business outcomes, a proven track record of creating renowned marketing campaigns, strong experience within innovation and a track record of building relationships.
You are an entrepreneurial self-starter that can create opportunities and partnerships where none previously existed. You are comfortable operating in ambiguity, influencing senior stakeholders and can charismatically move the business with you.
You have a brilliant external radar understanding best practice from adjacent markets and categories and you will win the hearts and minds of the organization annexing resources and support to ensure KBL wins in the market.
The role requires a self-starter with genuine excellence in innovation, preferably honed in an in market role. The candidate will have huge drive and energy, seeing the potential and the opportunity to deliver business outcomes and working hand in hand with the central innovation team.
Top Accountabilities
Strategic Penetration: Working alongside the Exec and planning team to understand the consumer trends and business opportunities that should inform the KBL innovation pipeline. Influencing & Inspiring: You work in service of big business outcomes. You will build deep and authentic relationships, have the tough conversations when needed and annex resources from agency partners, KBL leadership and the central innovation team. Marketing Flair: You will have a great understanding of the key marketing elements that deliver success in innovation: consumer insights, pricing and promotion, packaging, TTL launch campaigns. You are focused on delivering scale reach with impact. Commercial Excellence. You will partner with the commercial team developing a deep understanding of channel segmentation, trade persuasion tools, competitive context, route to consumer and the resources required to commercialize innovation successfully. Culture: You will help to embed a culture of entrepreneurialism, curiosity and action within organisation. As a leader on the MLT you will work closely with the Executive team (Commercial Leadership Team and other Marketing Leadership Team) members. You will be adept at understanding matrix lines of responsibility, and use your skill set to drive disproportionate outcomes for KBL.
Qualifications & Experience Required
You have 10+ years of marketing or innovation experience in a market & have genuine expertise in all aspects of marketing. You have a strong spike in strategic penetration and have a strong track record that demonstrates this.
You have experience of working in developing markets for at least 2+ years.
Ideally you have experience in commercial or customer marketing.
You are a self-starter, you are motivated by seeing opportunities and bringing them to life.
You communicate with flair and inspire those who you work with. You recognize that success in role means delivering for the business, you build the relationships and the humility to drive the right outcome.
Qualifications: Educated to Graduate level
Barriers to Success in role
Inability to successfully manage projects with precision
Inability to manage a large numbers of stakeholders
Inability to influence, inspire & coach & operate brilliantly in a matrix organisation
Inability to deal with ambiguity or prioritize
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