Job Objective:
The Head of Brand and Communications is responsible for creating, delivering and measuring the effectiveness of a comprehensive strategic internal and external communications plan that fully supports WIOCC Group business objectives – covering employees, clients, prospects, shareholders, trade bodies and associations, media, analysts and other influencers. This is an integrated strategic communications role with responsibility for B2B content and distribution across digital, advertising, event management, PR, facilities and internal communications.
Key Responsibilities and Accountabilities, but are not limited to:
Work with the Group CMO and Country Marketing teams to develop, agree and deliver an integrated communications strategy for WIOCC Group
Agree, document and maintain a communications plan covering all internal and external
communications activity, sharing this with all stakeholders on a regular basis
Manage implementation of the communications plan, to include:
Identifying and recommending appropriate industry events, conferences, workshops and seminars, assisting with content creation and fully supporting the logistics required to maximise return on investment
Selecting suitable African and international publications with which to place advertising, negotiating favourable terms, generating suitable adverts and liaising with publishers to ensure maximum return on investment
Working alone and with agencies to source opportunities for further free-of-charge exposure in African and international publications – supporting journalists and/or developing copy to fulfil such opportunities
Developing press releases, articles and compelling “thought leadership” pieces for African and international markets
Producing internal and external newsletters to communicate developments and “good news”
Managing WIOCC Group websites, blogs and social media presence
Preparing external presentations for delivery at conferences etc., as required
Manage WIOCC Group and associated brands to ensure consistency, maximising market awareness and impact within Africa and internationally
Work with Country Marketing and Sales teams to ensure that they have the knowledge and resources to achieve maximum success in the market, including managing a comprehensive set of materials (collateral and giveaway’s) to help them in promoting WIOCC Group companies’ capabilities to existing and potential clients
Support operations and client service teams in optimising client satisfaction, retention and opportunities for upselling of additional services
Develop and enhance appropriate channels to ensure excellent internal communications, including
newsletters, desktop, office branding, etc., measuring the impact of communications on employees and recommending/implementing improvements where appropriate
Provide leadership, advice, guidance and support as the line manager of the Brand/Marketing
Communications team
Track industry and competitor news, sharing items of strategic importance and documenting key
activities in WIOCC Group markets and beyond
Identify and pursue opportunities to secure industry award nominations, shortlisting’s and successes
Ensure that WIOCC Group continues to take full advantage of the opportunities offered by digital/online channels – including optimising websites, blogs, SEO, paid promotion, etc.
Select and manage external agencies as required, including press/PR, design and digital
Together with the Group CMO and Country Marketing teams, develop the annual Marketing
Communications budget build for the following year
Work with the Commercial team to ensure that supplier expectations are managed appropriately and that bills are paid on time
Other duties at the discretion of the CMO/CEO
Minimum Qualifications:
Bachelor’s degree in Commerce, Marketing, Advertising, Communication, Finance, or any related field
A postgraduate degree will be advantageous
8+ years’ experience in communications, marketing, or media
Extensive list of media contacts
Awareness of and proficiency with communications technologies
Experience in stakeholder/community engagement
Experience & Skills
Well-developed client engagement skills and experience spanning pre-sales, technical support and product lifecycle management
Excellent understanding of the connectivity and data centre/storage/cloud environment
The ability to engage with internal and client teams to implement and continuously improve our wholesale connectivity services and a cutting-edge portfolio of data centre/cloud products
Proven product development/management experience within an ICT focused environment.
Results oriented with excellent interpersonal, communication and social skills.
A forward planner with clear focus, well-organised, detail-oriented and able to multi-task
Have a high sense of accuracy, attention for detail and with strong analytical ability
Understanding of commercial financial details – thinks in terms of profit/loss/value-add
Demonstrated ability to establish and maintain excellent relationships with a wide variety of stakeholders
Good market research skills and conversant with the market trends within the industry
Able to manage multiple work streams and priorities concurrently
Attributes
Client focused, relationship builder
Integrity, honest with high ethical standards
Boundless, passionate and flexible
Personal excellence, accuracy and attention to detail
Collaborative, achieve results through teamwork and partnerships
Persuading and Influencing
Qualified candidates are encouraged to apply by submitting their updated CV including three referees. Deadline for application is Tuesday, 20th December 2022. Applications should be sent to hr@wiocc.net indicating the job position in the subject line.
Apply via :
hr@wiocc.net
