Job description
JOB PURPOSE
Airtel plans to continue its support towards the expansion of Broadband in Africa by expanding its product portfolio and becoming operator of choice for Home Broadband and SOHO segments.
This role is responsible for Driving and developing the Home Broadband Strategy across 14 markets for our Africa. This includes the following,
Own the overall Revenue, Customer-Share and profitability of the segment across Africa
Lead the strategy for deployment of relevant technology for providing the services and ensuring partnerships with relevant technology provider
Driving Partnership with Technical & Content Partners. Lead the design of Consumer propositions and Developing the Channel strategy for the various geographies
Drive customer adoption resulting in increase of Revenue and segment profitability
Manage the Home Broadband Leads across all Markets for delivery of country wise revenue & profitability
RESPONSIBILITIES AND ACCOUNTABILITIES:
Generating key customer insights on use of home broadband solutions (needs – met and unmet, usage behaviour, customer journeys, key pain points, services / content needed etc)
Competition Benchmarking : Understanding Competition Strengths & Weakness on both technology deployed for service and consumer propositions
Developing product / service proposition for each market based on the customer insights and current market landscape
Identifying partners to fulfil the customer proposition (Technical, content and channel partners)
Developing the Go To Market strategy for each market (product, pricing, channel – direct and indirect, promotions)
Developing teams in each of the countries for the FTTH & Later for IPTV/ Mobile TV
Managing the overall proposition and product roadmap for the Home Broadband portfolios from initial product to more comprehensive offerings.
Overall responsibility of the meeting the aggressive business growth targets and defining the optimal capacity for future growth requirements
Ensuring excellent execution of distribution plans across Opcos by coaching and performance management.
Managing the Profitability of the segment thru the Right mix of Products
COMPETENCIES
Resilience and ability to deliver against stretch targets
Understanding the competition landscape in each of the market – players, the market size, regulations, technologies used (FFTH, LTE, IWAN or any other), devices offered, spectrum used
Proven Team Leadership skills
Ability to influence and get things done quickly
Ability to work in a cross-cultural/ cross-country environment
Creativity (out-of-the box thinking) and strong entrepreneurial spirit
Strong Commercial Acumen
Strong Customer orientation
Excellent Communication and Negotiation Skills
QUALIFICATIONS AND EXPERIENCE
Bachelor of Technology with in-depth understanding of telecom trends
MBA in marketing
10+ years of experience in leading a highly qualified and experienced team in a highly complex environment
5+ years of experience in leading cross-cultural teams
15+ years of in-depth Sales and Marketing experience in the telecom/ FMCG/ Retail space
