Job Description
Research Kenyan & mortgage investors and understand their investment preferences, buying behaviour, and communication channels.
Execute marketing campaigns and initiatives tailored to affluent Kenyan audiences interested in luxury real estate investments, utilising digital, social, and traditional marketing channels.
Collaborate with local partners, agencies, and influencers to enhance brand visibility, engagement, and consideration among high-net-worth individuals in Kenya.
Monitor and analyse the performance of marketing activities in the Kenyan market, optimising campaigns based on insights to maximise ROI and drive sales.
Manage local marketing budgets for Kenya-specific initiatives, allocating resources effectively to achieve marketing objectives and targets.
Coordinate with cross-functional teams to ensure alignment with overall marketing strategies and objectives while catering to the unique needs of the Kenyan market.
Stay informed about local market trends, regulatory changes, and competitor activities in Kenya to maintain a competitive edge and seize opportunities in luxury real estate marketing.
Qualifications
Bachelor’s degree in Marketing, Business Administration, or related field.
Knowledge of the Kenyan market, consumer behaviour, and preferences, particularly in the luxury real estate sector.
Experience (5+ years) in marketing, with a track record of executing successful campaigns and driving results in the Kenyan market.
Strong communication and interpersonal skills, with the ability to engage effectively with affluent Kenyan audiences and local stakeholders.
Analytical mindset and the ability to interpret data to drive insights, optimise campaigns, and maximise ROI in the Kenyan market.
Creative thinking and problem-solving abilities, with a passion for developing tailored marketing strategies that resonate with local audiences and drive sales of luxury properties.
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