Commercial lead for the development of Airtel FWA products and proposition from concept to launch, taking responsibility for conceptualization, scoping, implementation, and operationalization.
Build and incentivize the channels to drive sales. Setting individual sales targets with direct and indirect sales teams.
Pricing Design and Strategy – Create price designs, including development of price strategies, structures, models and tools, for products, customer segments and customer bids.
Scoping of the technical and operational feasibility of bringing product proposition to market. Documentation of detailed business, process, and functional requirements for product concepts to support product and proposition launches.
Work with the IT and network teams to develop a working understanding of the technical deliverables required to meet the business needs and ensure that any of the proposed solutions will be fit for purpose and commercially viable.
Analyze competitors’ costs, price and offerings in order to enhance Airtel FWA propositions.
Lead and deliver Airtel FWA strategy, steering the direction of the requirements for new products and services, product enhancements and service improvements.
Identify new business opportunities for the portfolio (range extension, new product/service offerings, new channels to market and develop business proposals to address these opportunities.
Monitor product performance on a monthly basis and work proactively with internal stakeholders to maximize the success of products in terms of unit sales, margin contribution, operational performance, customer satisfaction and retention.
Working with appropriate segment team and marketing communication teams to ensure appropriate ‘go to market plans’ are in place for all new product/proposition initiatives.
Analyze the daily, weekly and monthly reports, region wise and at pan-africa level to understand the trend of customer demands and acceptability inclination.
Work with all relevant stakeholders in the definition, impact assessments and development of new products. Stake holders include but are not limited to IT, Networks, Legal and Regulatory, Marketing, Customer service, Supply chain, External vendors, HR, and regional sales teams
Work closely with Airtel Money & payment gateways to review and track daily re-subscription rates of all services from FWA customers.
Manage fixed broadband products and services on a profit and loss account basis, using financial performance data to make individual investment and withdrawal decisions, proposing and implementing changes required to optimize performance through; Customer incentives plans, Sales incentives plans, Upgrade and Cross Selling.
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