Tasks & responsibilities:
In line with corporate strategy, responsible for the development of GTM performance in the OPU. Localizing, adapting/ (adjusting if needed) & implementing Global/Regional Go to Market strategies and insights, to deliver exceptional customer experience and drive digital transformation for Human Pharma business in alignment with OPU Center
Financial sustainability: Managing commercial sales in alignment with OPU net sales targets
Adapts, localizes customer global/regional strategy and/or defines local customer strategy and ensures effective Planning in alignment with OPU center and responsible for execution excellence in all key areas
Optimizing customer engagement for 6 customer groups defined by global: based on information collected and insights generated at customer level, planning specific marketing/promotional mix, pushing appropriate content through CFRs, include specific Customers in appropriate campaigns
Supporting compliant engagements with our customers and activities in line with SOPs, ensuring full adherence to FF SOPs and relevant legal & compliance guidance during customer engagement
Securing that GTM platforms & processes are part of D2D. Delivering on time and in quality on core GTM activities in line with the GTM End-to-End value stream map, product life cycle and ICP processes.
Operating smoothly by adhering to GTM Processes (forecasting, LTF and more), taking the benefits from platforms (especially VEEVA, Data Sight, Digital Asset Management) and optimizing use of GTM services for Web, e-mail and e-details in the OPU.
Keeping level of innovation high: In line with OPU Center priorities; leading digital transformation in the OPU & fostering cross-functional work between the Brand Teams and other Cross-functional Teams while increasing the confidence of Customer Facing roles in an omni-channel ecosystem including F2F and Digital.
Leading/driving change management to transform marketing and sales teams into CFRs/marketing teams of the FUTURE
Execution excellence and ensure compliance in event management process flow for all types of events
Ensuring financial sustainability through commercial sales in line with OPU net sales targets and always securing patient access to BI portfolio
Managing Commercial sales process workflow in the OPU from patient consumption to export sales
Requirements:
Bachelor’s Degree
Post graduate degree OR MBA in marketing is a plus
Minimum of 5-10 years of business management experience diversely within: Sales, Marketing, Training, Sales Force Effectiveness (at a management level) and/or Digital and Multichannel Engagement Excellence
Previous experience in leadership / team management positions and working within cross functional teams
Thorough knowledge of the pharmaceutical industry and practices
Business fluent in English and the local language
Excellent working knowledge of MS office applications
Apply via :
www.boehringer-ingelheim.com
