Key Responsibilities:
Exhibitor Acquisition and Retention:
Identify, engage, and secure exhibitors across various sectors related to real estate and housing.
Maintain strong relationships with past and prospective exhibitors, ensuring retention and satisfaction.
Marketing and Campaign Management:
Develop and execute innovative marketing strategies to promote the expo to exhibitors and visitors.
Coordinate multi-channel marketing campaigns, including social media, e-shots, PR activities, and digital advertisements.
Create and distribute marketing materials, such as brochures, newsletters, and flyers.
Event Planning and Coordination:
Work closely with the event planning team to ensure marketing efforts align with expo goals and themes.
Assist in organizing promotional activities like press conferences, media partnerships, and pre-event networking sessions.
Support the planning of exhibitor booths and attendee engagement strategies.
Market Research and Analysis:
Conduct research to identify new leads and market opportunities for the expo.
Analyze attendee and exhibitor feedback to improve marketing strategies and event performance.
Sponsorship Engagement:
Develop proposals and pitches to attract sponsors, emphasizing their benefits in participating in the expo.
Maintain relationships with sponsors, ensuring their needs are met and agreements are honored.
Performance Reporting:
Track the performance of marketing campaigns, exhibitors’ participation, and visitor engagement.
Prepare detailed reports on leads generated, marketing ROI, and post-event analysis.
Required Skills:
Exceptional communication and interpersonal skills.
Strong negotiation and networking abilities.
Proficiency in digital marketing tools, including social media platforms and email marketing software.
Knowledge of CRM and event management software.
Creativity and strategic thinking in marketing campaigns.
Excellent organizational and time management skills.
Analytical skills for assessing marketing performance and market trends.
Education:
Bachelor’s degree in Marketing, Business Administration, Event Management, or a related field.
Certifications in digital marketing, event management, or CRM are an added advantage.
Experience:
2-4 years of experience in marketing, event planning, or sales, preferably in the real estate or exhibition industry.
Proven success in meeting sales targets and executing marketing campaigns.
Training:
Regular training in:
Digital marketing tools, including SEO, PPC, and analytics.
Event management and exhibitor relationship best practices.
Kenya Homes Expo’s specific branding and marketing strategies.
Sales techniques and sponsorship acquisition.
Trends in the real estate and exhibition industries.
Expected Outputs:
Successful onboarding of exhibitors and sponsors, meeting or exceeding participation targets.
Increased expo visibility through innovative marketing campaigns.
High lead conversion rates from marketing efforts.
Detailed and actionable performance reports for each marketing cycle.
Enhanced brand reputation and growth of Kenya Homes Expo Ltd as a leading exhibition company.
This role is best suited for individuals passionate about marketing and events, with a strong focus on building relationships and driving impactful campaigns.
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