Job Description:
As the Event Marketing Manager for Kenya Homes Expo, you will be responsible for marketing the biggest home show in East and Central Africa and sourcing exhibitors to book stalls for this prestigious event. You will lead the marketing efforts to promote the expo, drive attendance, and secure exhibitors to ensure the success of the event. Your role will be crucial in creating a compelling and engaging experience for attendees and exhibitors alike.
Key Responsibilities:
Develop and execute comprehensive marketing strategies to promote Kenya Homes Expo.
Drive attendee acquisition through targeted marketing campaigns and promotional activities.
Identify, engage, and secure exhibitors to book stalls at the expo.
Develop and maintain relationships with exhibitors, sponsors, and partners.
Collaborate with the marketing team to create engaging content and promotional materials.
Monitor and analyze the performance of marketing campaigns to optimize results.
Coordinate logistics and requirements for exhibitors before and during the event.
Represent Kenya Homes Expo at industry events, conferences, and networking opportunities.
Experience and Skills
Bachelor’s degree or diploma in Marketing, Business Administration, or related field
Proven experience in event marketing, with a focus on attendee acquisition and exhibitor sourcing.
Strong project management skills with the ability to manage multiple tasks simultaneously.
Excellent communication and negotiation skills.
Creative thinker with a strategic mindset.
Proficiency in digital marketing tools and platforms.
Experience in customer relationship management and business development.
Ability to work effectively in a fast-paced environment and meet deadlines.
Knowledge of the real estate and home industry in East and Central Africa.
Education and Training:
Bachelor’s degree or diploma in Marketing, Business Administration, or a related field.
Additional certifications in event management or marketing strategies are a plus.
Expertise:
Event marketing strategy development and implementation.
Digital marketing techniques including social media, email marketing, and SEO.
Exhibitor and sponsor acquisition and management.
Project management and coordination.
Data analysis and reporting for marketing campaigns.
Industry knowledge and trends in the real estate and home sector in East and Central Africa.
If you have a passion for event marketing, a strong background in marketing and project management, and the ability to drive results in a dynamic environment, we encourage you to apply for this exciting opportunity to lead the marketing efforts for Kenya Homes Expo, the biggest home show in East and Central Africa.
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