Responsibilities:
Develop and implement event marketing strategies to showcase our properties, attract potential buyers, and engage with the local community.
Plan and coordinate a variety of events, including open houses, property tours, networking mixers, educational seminars, and community outreach programs.
Collaborate with real estate agents, brokers, and internal stakeholders to identify target audiences, define event objectives, and align activities with sales and marketing goals.
Manage all aspects of event logistics, including venue selection, vendor coordination, budget management, and on-site execution.
Create compelling event marketing materials such as invitations, flyers, signage, and promotional giveaways.
Utilize digital marketing channels, social media platforms, and email campaigns to drive attendance and engagement for events.
Develop and maintain relationships with event partners, local businesses, sponsors, and media outlets to maximize exposure and opportunities for collaboration.
Provide support and guidance to real estate agents and sales teams to ensure they are prepared and equipped to represent properties at events.
Monitor and evaluate the success of events through metrics such as attendance, leads generated, client feedback, and return on investment (ROI).
Stay informed about real estate market trends, competitor activities, and best practices in event marketing.
Provide post-event analysis and recommendations for future improvements and optimizations.
Qualifications:
Bachelor’s degree in marketing, communications, business, or related field.
Minimum of 2-3 years of experience in event marketing, preferably within the real estate industry.
Strong understanding of real estate marketing principles, sales processes, and customer relationship management (CRM) systems.
Excellent project management skills with the ability to manage multiple events simultaneously and meet tight deadlines.
Creative thinker with a keen eye for detail and the ability to develop innovative event concepts and experiences.
Excellent communication and interpersonal skills with the ability to build relationships and collaborate effectively with internal and external stakeholders.
Proficiency in Microsoft Office Suite, Adobe Creative Suite, and event management software (e.g., Eventbrite, Cvent).
Familiarity with real estate photography, videography, and virtual tour technologies is a plus.
Ability to work independently and as part of a team in a fast-paced, entrepreneurial environment.
Apply via :
hr@mncconsulting.co.ke
