The E-commerce Manager oversees and manages the online sales and marketing activities of the e-commerce business. This includes developing and implementing strategies to increase online sales, optimizing the user experience of the e-commerce website, managing the e-commerce platform and technology, and directly participating in e-commerce sales through the website and all online platforms.
Duties & Responsibilities
Create and manage marketing campaigns, including email marketing, social media advertising, SEO/SEM, and affiliate marketing, to drive traffic to the website/e commerce platform and increase conversions.
Manage, maintain, and update the website & e-commerce platform, ensuring a seamless and user-friendly online shopping experience for customers.
Monitor and analyze market trends, customer behaviour, and competitor activities to identify opportunities for improvement and drive business growth.
Utilize industry best practices, emerging technologies, and digital marketing techniques to optimize the e-commerce website’s performance.
Develop and implement comprehensive e-commerce strategies and plans aligned with business objectives to drive online sales growth.
Analyze data, including web analytics and customer insights, to identify areas for improvement and implement strategies to enhance the customer experience and increase sales.
Manage customer service inquiries promptly and effectively, ensuring high customer satisfaction and resolving issues promptly.
Develop strong relationships with key partners and stakeholders, including suppliers, vendors, and service providers.
Monitor and respond to customer feedback, reviews, and ratings to maintain a positive brand image and improve customer satisfaction.
Prepare regular (daily, weekly & monthly) reports on the performance of the e-commerce platform, including key metrics, sales trends, customer behavior, and campaign effectiveness
Work with an e commerce monthly sales target.
Ensure order fulfilment of all e commerce sales.
Any other task as assigned by management.
Qualifications
A degree in Marketing, IT & Business Administration & Certification in Web Development or Related Field
Prior experience in a similar role.
Possess a solid understanding of e-commerce frameworks.
You are a creative and strategic thinker with a strong customer orientation.
Knowledge in CMS Management and Laravel Web Application.
Skills
SEO
Analytics & Web Metrics
Customer Engagement
MS Office Proficiency
Knowledge in WordPress & Other Content Management Software
Knowledge in Laravel PHP
Apply via :
recruitment@sheffieldafrica.com
