Job Description
Are you ready for a leadership challenge?
Vivo Activewear prides in inspiring women to look and feel great.
It is a place to explore potential, eliminate boundaries and push out the edges of what we can be.
The company seeks to nature talent, grow and bring dreams to fruition.
Our culture thrives by embracing diversity and rewarding performance.
We seek achievers, leaders and visionaries to bring skills and passion to a challenging and constantly evolving Fashion Industry.
Position Overview
Spearhead the e-commerce strategy and grow sales through online platforms and digital marketing. Grow online retail partners and distribution channels.
Reporting to the Head of Sales & Customer Experience, the role will be shaping the e-commerce strategy.
Essential Job Functions
Strategic Management & Sales
Develop and implement our e-commerce strategy
Play key role in the strengthening and implementation of Vivo’s Omni-channel strategy in order to provide customers with a seamless shopping experience across channels
Develop strategies to clear terminal stock effectively online
Deliver best in-class online merchandising and an easy purchase experience to customers across the globe.
Work closely with the creative and content team to improve product presentation including photography, video and creative.
Continually drive improvements in the user experience and customer journey across all online touch points, in order to drive conversion rate optimization and revenue
Work with external agencies to provide SEO analysis and recommendations.
Digital Marketing
Increase web traffic to our site and drive growth in numbers of online customers, online sales and customer satisfaction.
Lead and manage SEO/SEM, website analytics tools, HTML, CSS, and JavaScript development and constraints.
Be the key driver in developing and optimizing the performance and digital brand marketing of the E-commerce platform.
Develop our online product proposition and range in conjunction with our buying and merchandising teams.
Marketing, Business Development & People Management
Managing data collection and analysis
Test new ventures with potential marketplaces across the globe.
Manage high online availability and maximize product sell-through in season.
Manage customer service from order capture to fulfilment, logistics and after sale service
Work in association with the marketing and production teams to develop campaigns to drive web interest and sales, develop and execute sales-led communications and grow the mailing list audience/e-shots
Oversee stock reconciliation and reorders.
Lead and develop a growing E-commerce team including an online sales and logistics team.
Work closely with the marketing team to measure how editorial content is delivering results across our key metrics, including visitors to the website, engagement and social media followers across key platforms.
Behavioral Competence
Tech Savvy
Strong online marketing skills
Positive attitude
Strong inter-personal skills
Professionalism
Honest
Creative
Requirements
3 years proven track record of successfully driving sales growth. A background within merchandising or a highly developed understanding of merchandising would be a district advantage.
Demonstrable success in a consumer e-commerce role.
Degree in a business related field, ICT, Sales and Marketing would be desired.
A professional qualification in Digital Marketing will be an added advantage.
Demonstrated ability to drive sales results.
