Main Purpose Of Job
Manage RTG ( Restorative Therapies Group) Business headcount in East Africa
Establish and maintain marketing strategies to meet organizational objectives
Work with your sales reps and distribution partners to evaluate customer needs and capabilities, market conditions, competitor data, etc
Drive the implementation of marketing plans/strategies and changes as needed.
Oversee all marketing, advertising and promotional staff and activities in your region
Establish plans and activities to achieve revenue & profitability growth as outlined for the RTG Business in East Africa.
Provides the leadership and day to day direction for the East African RTG team and portfolio.
Responsibilities
Develop skills of the sales staff in East Africa to ensure they are self- efficient
Develops annual East African marketing plans in conjunction with sales and marketing teams, which details activities to follow during the fiscal year, which will focus on meeting organizational objectives and achieving AOP.
Implement marketing strategies, annual goals and objectives of the RTG Business in East Africa.
Analysis of customer research, current market conditions and competitor information and activity
Acts with accountability to achieve the strategic imperatives defined for the RTG Business.
Identifies business growth opportunities and potential unmet customer requirements and provides vision and focus to move ideas to marketplace.
Meets with key healthcare specialists to discuss product features and benefits as well as strategies to develop RTG therapy skills in East Africa.
Assures local input to plans and programs including product launches and promotional programs and training needs.
Puts a special focus on Pricing Strategy and tender submissions in the region.
Works with business unit to provide input on forecasts, inventory control, phase in/out plans, clinical evaluation, etc.
Supports regional activities for promotion and public relations, including support for Medical meetings.
Administrates and manages expense budget for the RTG team in East Africa, within approved limits.
Consistently and effectively communicates business/marketing strategies and directions to Business Managers, and works with them to implement.
Meets with customers regularly to assess future market needs, as well as to maintain positive relationships with key opinion leaders. Should also identify, contract and retain KOL’s to support growth Strategy.
Maintains frequent and continuous communication with sales force regarding competitive activities as well as initiatives relating to competitive product lines.
Works in collaboration with the Education & Training Organization (Academia) in the field of RTG education and training
Skills / Competencies
Minimum of 3 year experience in Spine/ Orthopaedic /Neurosurgery/ ENT/ Pain market.
Very strong knowledge of the RTG product portfolio.
Relevant tertiary qualification would be highly beneficial (Business or Healthcare Degree).
Strong knowledge and understanding of the current East African market.
Strong in marketing management skills particularly in marketing strategies, in product positioning, quality improvement education, pricing and reimbursement.
Ability to plan, manage and execute projects within budget and on schedule.
Ability to identify, manage and improve marketing processes and derive commercial benefit.
Strong relationships with leading and influential RTG related customers
Strong interpersonal and communication skills.
Ability to coordinate the efforts of a large team of diverse creative employees.
Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution.
Ability to work co-operatively in a matrix environment.
Must be able to work in a team with Products Managers in RSA/SSA.
Creativity and leadership.
Ability to motivate a team to deliver exceptional results.
Capability to establish and use networks to acquire information.
Language skills: English and (ideally) a second one (indigenous East African).
Results Orientation (AOP, Goals, Profitability, market share, etc)
Integrity
Quality Orientation
Continuous Learning
Innovation
Leadership Competencies.
Highly motivated and ability to work under pressure.
Formal presentation skills
Other Requirements
Willingness to travel extensively throughout East Africa
Must be in possession of a valid passport.
Location:
Nairobi, Kenya
