JOB SUMMARY:
Our client is a FMCG company looking for a E-Commerce Shopper & Customer Marketing Manager
JOB PURPOSE
To develop and execute our client’s eCommerce (“eCom”) shopper & customer marketing strategy with Pure Player & Multichannel retailers, in order to successfully drive the overall eCom strategy and growth. Enable the e-commerce sales teams to achieve their objectives and optimize the visibility and traffic to our client’s brands online
PRIMARY RESPONSIBILITIES:
Operations
Own the translation of national brand plans into e commerce tailored concepts
Define the content requirements and ensure optimal content is deployed to sales on-time
Define local perfect store online standards and deploy across e-commerce sales teams
Ensure optimal ROI of investments
Own media planning, activation as well as the relationship and direction of digital agency for
Development of Campaigns
Develop E-commerce specific promotions and packs to accelerate our e-commerce growth.
Articulate the key needs of e-commerce in terms of 6P`s back to the broader business unit organization
Serve as the primary liaison between the local brand teams and the local e-commerce sales team
Own local reporting of e-commerce results and KPI`s
Own the action plan and follow-up with the eKey Account Manager (eKAM) to close gaps/ optimize our brands` visibility on retailer websites
Merchandising strategies
Develop and coordinate all merchandise selection for eCom accounts (pure player & multichannel)
Online Promotional Activity Plan
Drive to maximize sales and margin while creating a consistent online brand experience
Conceptualize, design and implement relevant campaigns across select e-commerce portals to drive visibility and business
Digital Shelf Exposure & Initiatives
Develop A+ content, SEO based product description pages, Brand/ Theme Stores and visibility banners
Implement best in class (incl. full product Detail Page (PDP) management) to maximize product performance such as conversion, average order size and brand positioning
Product Placement
Analyze and optimize product placement on the retailer website to ensure “perfect store online/shop in-shop”
Identify unique, under developed, emerging or new, products or categories, based on statistical analysis, competitive landscape, customer feedback and web analytics
Online Shopper Customer Behavior
Generate and drive online shopper customer behavior understanding to optimize purchase and product interaction paths
Design and increase the impact of the online marketing investment through continuous improvement by measuring, analyzing and interpreting campaign results and utilizing this information to improve return on investment for future campaigns. Assortment
Identify merchandise assortment voids/opportunities specific to the online business
Play a critical role in the development of an exclusive online assortment
Promotional Management
Develop Promotional strategy for e-commerce channel by understanding the model as well as competitive and business trends
Manage creative execution of all digital promotional media (incl. agency selection, strategic brief, KPI’s) Reporting
Monthly reports tracking shopper online behaviour (once available from Pure Player retailers)
Analysing and reporting on shopper traffic and sales uplift as a result of implementation of various visibility mechanics
New Learnings
Drive & share new learnings on eCommerce “best practices” by partnering with global eCommerce team and other countries
Support profitable functioning & scale-up of CEWA e-commerce business
KEY REQUIREMENTS:
Education
BComm Degree /Marketing or equivalent; Honors/MBA preferable
Experience
Min 3-4 years of experience in Shopper
Customer Management, preferably in the Health & beauty (FMCG) industry
Online merchandising experience is strongly preferred
Strategic thinking: Very good analytical skills, able to tackle complex situations with the ability to translate analytic data into strategic ideas and concrete actions.
Driving results: Able to influence others, with strong negotiation skills to resolve issues/conflicts in a “win-win” manner
Collaboration: High focus on achieving exceptional results through strong cross functional teams, internally and externally at all levels
Strong working knowledge of eCom best practices, digital marketing trends, brand websites, eMail, CRM and web analytics
Excellent presentation and communication skills
Apply via :
www.linkedin.com
