About the role
Oversee the LEA online sales. Own the eMarketing strategy including translation of all brand plans & overall e-commerce strategy into excellent online execution across all divisions, while monitoring key online metrics.
Own and enhance online activations & user experience
Define online perfect store standards for each of our partners & implement the same
Own media planning, campaign activation, as well as the relationship and direction of key external stakeholders (digital agency, creative agency, & e-commerce partners) to ensure excellence in execution
Own the analysis and reporting of campaign results & KPIs, as a result of implementation of various visibility mechanics and overall campaign execution
Generate and drive online shopper customer behaviour understanding to optimize purchase and product interaction paths
Digital Shelf: Develop excellent PDP content, SEO based product descriptions, SIS & Landing Pages updates in order to maximise product performance
Achieve excellence through optimization and innovation
Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms, data ownership within partner platforms
Create synergies between inside and outside partners for online campaigns & events
Drive Growth, Develop and implement creative solutions to drive and convert more audiences
Liaise with planning teams to ensure online assortment constantly available, and identify any opportunities to play on exclusive assortments and offers based on statistical analysis, competitive landscape & shopper behaviour
Manage Competitive, market and best practices intelligence
Analyze digital role in the consumer path to purchase & consumer online searches
Stay up to date with market, consumers & competitors
Collect and connect working knowledge with our partners
Requirements
Bachelor’s degree in Business administration, Finance, Marketing
Minimum 3 years’ experience in E-Commerce & Marketing, preferably in the FMCG industry
Proficiency in Microsoft office
Strategic & entrepreneurial mindset: strong analytical skills, & tenacity to think creatively in order to drive results in a fast-paced environment
Collaborative mindset & solution-oriented, focused on achieving excellent results through cross-functional co-operation & resolve issues in a win-win manner
Excellent presentation & communication skills to work with departments and internal & external personnel across teams and business lines
Self-starter with high level of organization & attention to detail
High passion & enthusiasm for digital & consumer shifts and trends
Apply via :
careers.loreal.com
