Reporting to the Country Director
Amref in Kenya, the Donor Relationship Manager will lead in the development of a multi-channel integrated approach to public and private giving for Kenya and Corporate with the support of Amref HQ
Education and knowledge
Degree in Marketing or equivalent qualification with at
An understanding of modernmarketing techniques, including the use of new media to drive profit.
Knowledge of donor recruitment rationale and processes
Knowledge of how to analyze results to assess campaign performance
Experience
Five years significant proven experience in marketing, communications or fundraising.
Experience in managing external agencies such as marketing agencies.
Demonstrated experience in mass market activities leading to securing unrestricted / core funds
Experience/Knowledge of fundraising in the civil society / international NGO environment
Experience in working with customer or supporter/donor databases.
Experience in building organizational brand awareness and developing communication plans
Experience of developing donors to maximize their fundraising potential
Thorough understanding of the principles of donor care
Experience of delivering campaigns to recruit or retail regular donors
Proven financial management and analytical skills including experience in planning and managing budgets.
