Job description
Common Purpose, Uncommon Opportunity. Everyone at Visa works with one goal in mind – making sure that Visa is the best way to pay and be paid, for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do: Our VisaNet network processes over 13,000 transactions per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks. We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. Visa’s sponsorships, including the Olympics and FIFA™ World Cup, celebrate teamwork, diversity, and excellence throughout the world. If you have a passion to make a difference in the lives of people around the world, Visa offers an uncommon opportunity to build a strong, thriving career. Visa is fueled by our team of talented employees who continuously raise the bar on delivering the convenience and security of digital currency to people all over the world. Join our team and find out how Visa is everywhere you want to be.
Job Description
Under the guidance & direction of the Marketing Head for Sub Sahara Africa, this position is responsible for the end-to-end planning, implementation and execution of the Visamarketing strategy for the select markets in East Africa as well as Pan Africa responsibilities. This covers all business priorities; including Client marketing, Mobile Payments, E-Comm, Affluent-and Global and Regional Sponsorships as well as overall Visa brand management for the geography.
JOB SCOPE
Develop marketing strategies and plans for the geography, that address key market opportunities or needs
Develop, co-ordinate and implement strategic marketing and communication plans designed to meet business priorities
Work to retain and grow Visa´s client business by delivering marketing solutions that maximize revenue and profitability for assigned products and services
Manage and prioritize the client marketing budget to align Visa´s product, marketing and sales strategies and objectives with client needs
Provide consulting to maximize Path-for-Growth marketing strategies, plans and budgets for identified Financial Institution clients in support of financial targets
Develop and execute end-to-end marketing (strategy through to execution) consulting for assigned Visa products and services for clients
Align Visa Product, Marketing and Sales objectives and resources against client business needs,local Visa business and marketing objectives, working closely with the
Business Development Team
Work with Sales and other relevant partner functions to influence and gain the support andcommitment of targeted Members to involve Visa in their card marketing planningprocesses.
Identify those client-led initiatives that provide opportunity for Visa to contribute tofinancially, negotiating the financial terms and conditions of such participation
Develop and implement integrated client marketing plans for top clients in Tier 1 markets on a yearly basis and update quarterly as appropriate
Earn marketing thought leadership with Financial Institution clients by providing insight driven, data focused and actionable marketing recommendations and solutions for assigned products and services
Manage the allocated budget for the geographies and ensure all marketing activity is performed within agreed parameters.
Assist with the identification and analysis of payment trends, market opportunities, cardholder behavior and evaluate their value and viability within the marketing plan in order to make strategic recommendations on future business direction.
Continually monitor existing and potential competitor marketing activities to identify newopportunities or highlight potential causes for business concern. Feedback and update all staff as appropriate and recommend strategies and solutions
Establish strong partnerships with internal teams to assist in the delivery of marketing initiatives within the geography and add value in pursuit of profitable business opportunities.
Qualifications
Post Graduate degree
Excellent performance in marketing strategy and execution (at least 12 years’ experience at Marketing Manager level and above)
Proven relationship management and strong negotiation skills.
Advertising and media agency management skills.
Good analytical skills and commercial acumen
Working across different Geographies
Strong digital marketing experience
Sub-Saharan region experience an advantage
Additional Information
Job Number: REF14426S
