Director – Marketing

Job Description
Under the guidance & direction of the Marketing Head for Sub Sahara Africa, this position is responsible for the end-to-end planning, implementation and execution of the Visa marketing strategy for the select markets in East Africa region namely Kenya, Tanzania, Uganda, Mauritius and Zambia. This covers all business priorities; including Client marketing, Mobile Payments, E-Comm, Affluent-and Global and Regional Sponsorships as well as overall Visa brand management for the geography.
JOB SCOPE
Develop marketing strategies and plans for the geography, that address key market opportunities or needs
Develop, co-ordinate and implement strategic marketing and communication plans designed to meet business priorities
Work to retain and grow Visa´s client business by delivering marketing solutions that maximize revenue and profitability for assigned products and services
Manage and prioritize the client marketing budget to align Visa´s product, marketing and sales strategies and objectives with client needs
Provide consulting to maximize Path-for-Growth marketing strategies, plans and budgets for identified Financial Institution clients in support of financial targets
Develop and execute end-to-end marketing (strategy through to execution) consulting for assigned Visa products and services for clients
Align Visa Product, Marketing and Sales objectives and resources against client business needs, local Visa business and marketing objectives, working closely with the Business Development Team
Work with Sales and other relevant partner functions to influence and gain the support and commitment of targeted Members to involve Visa in their card marketing planning processes.
Identify those client-led initiatives that provide opportunity for Visa to contribute to financially, negotiating the financial terms and conditions of such participation
Develop and implement integrated client marketing plans for top clients in Tier 1 markets on a yearly basis and update quarterly as appropriate
Earn marketing thought leadership with Financial Institution clients by providing insight driven, data focused and actionable marketing recommendations and solutions for assigned products and services
Manage the allocated budget for the geographies and ensure all marketing activity is performed within agreed parameters.
Assist with the identification and analysis of payment trends, market opportunities, cardholder behavior and evaluate their value and viability within the marketing plan in order to make strategic recommendations on future business direction.
Continually monitor existing and potential competitor marketing activities to identify new opportunities or highlight potential causes for business concern. Feedback and update all staff as appropriate and recommend strategies and solutions
Establish strong partnerships with internal teams to assist in the delivery of marketing initiatives within the geography and add value in pursuit of profitable business opportunities.
Qualifications
Post Graduate degree
Excellent performance in marketing management and sales (at least 12 years’ experience at Marketing /Product Manager level)
Proven relationship management and negotiation skills.
Advertising and media agency management skills.
Good analytical skills and commercial acumen
Working across different Geographies
Retail banking/Cards marketing experience a strong advantage
Sub-Saharan region experience an advantage