What You will Do for Us:
Responsible to step up our execution intelligence and capabilities through digital tools and advanced analytics, in order to accelerate our Portfolio incidence while expanding our margins through better segmentation and execution capabilities.
Responsible to optimize and evolve current PICOS and execution based on top line impact, shopper experience and ROI evaluation powered by Segmentation Capabilities. Develop an intelligence engine to better understand the impact of various executional components (Coverage, SOVI, SOCI, Market Assets placement, etc.) and define what works best according to the market conditions and business objectives, as well as prioritize and produce guidelines accordingly to be implemented across the operating unit.
Responsible to design effective availability tools to improve our NARTD portfolio distribution across channels. Work on both sides of the equation, Coverage expansion and Out of Stocks reduction by developing powerful methodologies in partnership with our Bottling partners.
Responsible to set up a sustainable category management process within the system to maximize our portfolio profitability at the POS and adapt to market dynamics and consumer trends.
Leverages advanced analytics for opportunity identification and technology for solutions scalability.
Ensures supporting processes and tools for tracking and replicability across the operating unit (e.g. iRED, etc.).
Documents Execution designs, tests and learnings, by integrating solid Playbooks for subsequent rollout across the operating unit.
Standardizes the use of Execution excellence tools across the System privileging effectiveness, simplicity and productivity. Promotes the use of selected tools across Bottlers to gain uniformity and economies of scale.
Oversee the development, execution and improvement of the Execution/Excellence/Legacy Cup across the operating unit to ensure execution is fully aligned with the operating unit strategy and evaluated homogeneously across geographies
Standardizes the use of Execution excellence tools across the System privileging effectiveness, simplicity and productivity. Promotes the use of selected tools across Bottlers to gain uniformity and economies of scale.
Ensures supporting processes and tools for tracking and replication across the OU.
Documents Execution designs, tests and learnings, by integrating solid Playbooks for subsequent rollout across the Operating Unit.
Role Requirement
10+ years of experience in Channel Strategy, Value to Market and Commercial Execution.
Proven Strategic and Analytical Skills as well as outstanding influencing skills.
Ability to think from planning to execution and solid system commercial and brand management
Highly developed leadership and influencing skills are a must to positively influence our multi-functional system teams
Strong combination of analytical and strategic thinking capabilities, strong Consumer and Customer understanding, as well as a hands-on mentality – the ability to conceptualize plans from scratch and very solid understanding of the Right Execution Daily (RED) process and – systems.
Desirable to have Bottler experience
What We Can Do For You
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Apply via :
careers.coca-colacompany.com
