Job Description
Develop and implement a communications strategy for the University that builds and maintains a positive brand;
Oversee corporate communications and branding in various online and print platforms such as LinkedIn, Twitter, Facebook, and Campus magazines;
Oversee the development and maintenance of the corporate website including methods to
deliver message, ease of navigation, and clarity of information; ensure that all content is current and relevant;
Provide consistent and timely information to employees through various communication programs;
Develop and maintain positive professional relationships with various members of the media;
Assist the Vice Chancellor in developing presentations, speeches and other important corporate messages;
Provide suggestions concerning graphics, clarity, distribution, and press releases to Finance and
Accounting departments for preparation of the corporation’s annual report;
Develop, implement, and adhere to the communications budget;
Develop, compose, distribute and implement policies to enhance the efficiency of the
Communications & Marketing division and to further develop the building and maintaining of a positive corporate brand;
Oversee the Institution’s promotion and advertising efforts to drive student’s acquisition and build brand awareness;
Develop an overall marketing plan, approving campaigns and measuring the return on investment of various advertising methods;
Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies;
Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective;
Research competitors to stay current with similar products or services on the market;
Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients;
Collaborate with other executives to make high-level decisions regarding the budget and the direction of the University;
Create and maintain a successful brand and image that attracts customers to the product or service;
Develop marketing strategies for new products or services that comply with current industry standards.
Job Specification
Doctorate degree (PhD) in Journalism/Public Relations/Sales & Marketing or related field from a recognized University with three (3) years experience in a similar role or as Deputy Director Corporate communications; OR
Master’s degree in Journalism/Public Relations/Sales & Marketing or related field from a recognized University with six (6) years experience in a similar role or as Deputy Director, Corporate Communications.
Be a member of a relevant professional body and have strong financial management orientation;
Excellent planning and organization skills and ability to exercise sound judgements;
Ability to supervise a team and deliver well under pressure, produce high-level, brand-driven content within deadlines
Proficiency in Microsoft computer applications;
Self-motivated team player with good inter-personal and communication skills.
Teamwork and the ability to lead and motivate their staff to produce high-level, brand-driven content
Excellent written, verbal and digital communication skills
Analytical skills to solve problems and find the best way to convey a message
Organizational skills and the ability to multitask.
The technological ability to work on a variety of digital platforms and also create web and mobile content
Fulfill the requirements of Chapter Six (6) of the Constitution of Kenya, 2010.
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Applications should be accompanied by a detailed Curriculum Vitae and certified copies of relevant academic and professional certificates, national identity card or passport, testimonials,
copies of certificates, e-mail addresses and telephone contacts and any other relevant supporting documents.Only successful Candidates shall be required to submit valid clearances from the following bodies;They should also provide names, telephone numbers and contact addresses of three (3) referees.
Applicants should request their referees to submit their confidential reports to the undersigned to be received on or before 20th May, 2022. Ten (10) copies of the application should be sent via registered mail or courier marked with the reference number on the left hand corner of the envelope to the under-signed. A ONE PDF running document of the application to be sent to recruitmentapril2022@mmust.ac.ke. Applications should be received on or before 20th May, 2022 by 5:00 p.m.
Applicants with foreign earned qualifications should have their certificates certified by the Commission for University Education (CUE).
Only shortlisted candidates will be contacted. Canvassing will lead to automatic disqualification.
Vice Chancellor
Masinde Muliro University of Science and Technology
P.O. Box 190-50100
KAKAMEGA
MMUST IS AN EQUAL OPPORTUNITY EMPLOYER. PERSONS WITH DISABILITIES ARE ENCOURAGED TO APPLY MMUST does not levy any fee in the processing, recruitment & selection of applicants.
The University reserves the right not to make any appointments at any stage of the recruitment exercise
Apply via :
recruitmentapril2022@mmust.ac.ke
