Position Overview:
The key Commercial Partner for the Franchise & Bottling System. Lead the integration of the Commercial Strategy & Levers into our End-to-End process, plans and strategies within the Franchise to deliver joint System Value. Being the key Commercial System protagonist and partner driving transformative strategic commercial thought leadership. Key partner with Frontline Marketing to ensure commercial integration into marketing Plans.
What You’ll Do For Us:
Be the Key Commercial Franchise System partner for Commercial End-to-End Integration within the Franchise.
Lead & drive the integration of Commercial Execution Excellence and End to End Strategy & Plan with the Franchise & Bottling System.
Be the Commercial Thought Leader and Integrator for the Franchise (overall CCL representative, connecting dots, representing bottler pain points/capabilities)
Lead the development of the Commercial LRP for the Franchise and partners on quarterly topline commercial priorities.
Represent the Commercial Agenda for the Franchise in Group System Forums
Lead the overall Value to Market Strategy & alignment for the Franchise (Be Cold, Be There & Be Perfect)
Provide Commercial input and approval of all Marketing Campaigns & Picture of Success.
Ensure Commercial priorities integration into the marketing plans & processes.
Partner with Center of Excellence to leverage and build the Partnership Program Strategy & Plan, within the Market Provide commercial input in the Revenue Growth processes & routines.
Education Requirements:
10+ years of leadership experience in Commercial with strong skills in Commercial and Channel Strategy, Revenue growth management, Segmentation, Route to market, Negotiation etc.
Proven track record of execution excellence
Proven strategic and analytical skills as well as outstanding interpersonal, communication and influencing abilities.
Desirable to have candidates with Bottling System/Franchise and/or Commercial experience.
Skills:
Leadership; Social Media; Sales Channel Development; Conversion Rate; Structured Query Language (SQL); Marketing Campaigns; Digital Advertising; Key Performance Indicators (KPI); Branding; Demand Generation; Media Buying; Channels Strategy; Product Commercialization; Marketing Strategies; Tableau (Software); Market Segmentation; Customer Insights; Alteryx; Microsoft Office; Strategy Development; Google Analytics; Microsoft Power Business Intelligence (BI); Marketing Insights
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