Overview
Mastercard is looking for a strategic, passionate and high impact Marketing Director tlead multiple marketing disciplines across East Africa
We’re looking for an outstanding professional whis:
driven and inherently curious, always eager tfind a better way tdthings and take things tthe next level.
works well under demanding timelines and has a keen eye for detail, able tdeliver projects tthe highest level.
excels at building relationships and strives for excellence in everything you do.
This is an excellent opportunity tjoin one of the world’s leading technology companies. Mastercard is a force for good, working thelp empower and include people around the world. Our success is driven by the skills, experience, integrity and mindset of the talent we hire. We attract and retain top talent from diverse backgrounds and industries by building a world-class culture based on decency, respect and inclusion. Find out more about working at Mastercard here
Role Responsibilities:
Develop and execute local marketing plans, including advertising, promotions, sponsorships, market research, etc., ensuring all initiatives are both locally relevant and in alignment with country, regional and cross functional priorities
Build and execute consumer, customer and merchant activities/promotions in the areas of card issuance; cardholder activation, usage and loyalty programs
Application and customization of marketing assets (consumer intelligence, brand, sponsorships and partnerships) tdevelop valued and differentiating programs
Collecting and analyzing market data as well as conducting specific market researches in order tput forward an insight led activities proposals
Develops metrics and specifications ttrack campaigns & activities program performance, measures program performance, and makes recommendations based on results
Work closely with creative, media, digital, activation & research agencies. This includes briefing, development & securing all necessary approvals of all projects.
Supervises marketing team, ensures compliance tgoal setting and performance appraisal processes, identifies and coaches top talent within own team
Manage marketing budget including preparing monthly and annual budget forecasts; set control procedures; ensure full compliance with Mastercard rules & policies
Skills and Experience
Demonstrated success in building integrated marketing plans that leveraged synergies between marketing channels
Demonstrated ability in establishing collaborative relationships with partners, agencies and cross functional counterparts and representing the voice of the local market
Extensive experience and demonstrated success in consumer marketing, with additional experience in B2B, B2B2C and/or sponsorship Marketing
Experience in supervising, coaching, and motivating marketing teams
Ability tnavigate a matrixed organization with multiple internal stakeholder groups
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