Role responsibilities
You will be a champion of consumer experience. You will ensure that websites are used at all levels of the consumer path to purchase, and that the content present on these websites is fit for purpose.
You will use your knowledge to set a standard for user experience (UX) on our websites from landing on a homepage, browsing a product page to booking their distillery visit.
In your thinking around best-in-class user experience you will implement user journeys on the websites that reduce abandon basket, consumer churn and ultimately increase website revenue.
You will implement a sign-up experience that is seamless and inviting for users.
You will manage the regular technical updates on market websites that are essential to win in organic and paid search – this includes the correct naming conventions, website structure, indexing and more.
You will manage the multiple agencies required to enact technical changes on the websites, clearly assigning roles and responsibilities to the different stakeholders.
You will plot all of Diageo’s websites into a clear ecosystem to understand where there are cross-over / redundancies and where there are gaps / opportunities and reduce the complexity of making changes on websites and add agility to the process of keeping our websites best in class with regards to content and technical updates.
You will be an advocate of compliant website management – ensuring that the best practices on age-gating, privacy policies and data collection are present across all of Diageo’s websites.
Effectively tag our websites so that our media agencies and insights teams may harvest learnings from our owned properties and use actions that take place on our websites in our digital performance media.
Qualifications, Knowledge, and Experience
Educated to a graduate/university level.
10 years in digital with experience in UX/Websites, creative and product management or related field.
Technical SEO experience – you understand that Google adverts are only as good as the landing pages where they are sent to and know how to implement technical audits to improve the structure of the site.
A subject matter expert on websites. You understand UX (User Experience), conversation rate optimization, bounce rates and more.
You have strong working knowledge of CDP and CRM systems and know how to get the most of these technologies.
Experience with Analytics, content management and privacy consent.
You let the data do the talking. You understand how to make sense of Google Analytics and other tools to understand how consumers with our websites and make insight-driven tools.
You have technical expertise in website software and infrastructure and can discuss these topics comfortably.
You understand that websites require multiple disciplines working together; creative, brand, technical, content and development. You are a collaborator that can bring all those disciplines together working in the same direction.
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