Digital Media Buyer

The Digital Media Buyer will work with the wider Marketing & Communications team to implement strategies aimed at targeting and purchasing digital media on the appropriate channels in order to maximize brand and product/services visibility and engagement as well as advancing the desired brand voice and image of the ICEA LION Group brand; products/services to our desired audiences in the digital/online/social media space. The key role of the Digital Media is to design strategies and plans to enable ICEA LION select the right digital media channels and buy the media at the desired cost. These activations will cut across programmatic and paid platforms. The resource will also ensure continuous monitoring for optimization and analytics of the allocated budget in support of brand and product/services promotion initiatives
Key Responsibilities:
Including but not limited to:

In conjunction with the wider marketing team, contribute to the development of strategies, initiatives and budgets to deliver on ICEA LION Group’s regional strategic objectives
Provide insights on the most cost effective digital/online/social media investments and report on expenditure and media value and impact during media negotiations
Execute ongoing and approved digital/online/social campaigns according strategy and budget by planning for and purchasing the appropriate digital media per campaign; including co-ordination of campaign details, audiences, assets, tags and URLs with internal and external teams.

Execute, launch, and deliver digital media buying in full against campaign KPI(s)
Negotiate with digital media sales companies to obtain the best rates and most appropriate media
Set up and optimize campaigns: Google Ad Servers, DSPs, Search platforms, Facebook, Instagram, Twitter and YouTube
Work with approved vendors to set and optimize campaigns on LinkedIn
Work with advertisers during the process of real-time bidding to get great spots on high-traffic websites.
Communicate with media sales people to adjust media schedules in response to audience figures
Work with Digital Community Officer to maintaining accurate digital budgets and spend summaries
Provide advanced reporting on campaign performance in liaison with analytics team members
Maintain the media buying records, logs, reports, analyses for real-time review by the wider marketing and business teams
Undertake research and analyze data using specialist industry resources.
Identifying target audiences and analyzing their characteristics, behavior and media habits;
Build and maintain contacts and relationships with digital media owners and publishers
Communicating with media sales people to adjust media schedules in response to audience figures;
Provide insights on how to promote the desired brand image and voice on ICEA LION’s digital/online/social media platforms and audiences
Provide key audience/platform insights, trends and best practice (including competitor analysis) that inform and deliver on strategy as well as provide innovation ideas/insights to enhance our brand, products and services
Generate weekly and monthly reports to track progress and report on digital media buying performance
Continually develop competencies in line with personal and professional goals in order to deliver on functional objectives

Skills & Knowledge

In-depth understanding of the digital marketplace and advanced targeting tactics, data management platforms and tag management solutions
Knowledge of digital/online/social media platforms, audience management and analytics
Passion for technologies used to support digital advertising operations – ad serving, audience management tools, inventory applications, and third-party tags
Well versed in the Microsoft Office suite specifically Excel and PowerPoint
Strong analytical skills, ability to relate results to business objectives
Good interpersonal skills
Good organization and planning skills with the ability to prioritize and multi-task
Ability to effectively co-ordinate the efforts of stakeholders such as colleagues and business partners
Strong team member and ability to promote a positive atmosphere throughout the organization.
Must be a self-starter and take initiative
High level of energy with the ability to work under pressure in fast paced environment
Capable of working with minimum supervision, able to manage time and meet tight deadlines
Photography, videography & editing skills would be an added advantage

Education & Experience

1+ years of hands-on experience in a digital planning/buying role, including platform experience in programmatic (such as DV360, TTD) and paid social (Facebook, Twitter, YouTube, Instagram & LinkedIn) technologies
Participation in at least one full planning cycle and development/implementation of at least two media plans
Experience working at a financial services firm is an added advantage
Certification in Digital Marketing / Digital Media Management / Digital Media Buying is an added advantage
Diploma / Bachelors’ Degree in Marketing, Communications, Digital Advertising or any other relevant field would be an added advantage

Apply via :

.co.ke