Key Roles/ Responsibilities:
Managing Digital Media planning/buying & optimization across all brands & markets.
Partner with local agencies & digital managers to drive the media function.
Work with media agencies to plan & buy digital media effectively per each brand/market’s brief.
On time & effective reporting & analysis of media plans regularly.
Analyze & Report key metrics & media data – CTR/CPM/CPC/CAC.
Analytics
Lead the analytics function within the Digital Marketing function.
BE the owner of the data collected from various sources like brand websites, social, media buying, eCommerce and others.
Build the analytics stack to harness and analyze the data to mine useful insights for Marketing, Media & ECommerce teams.
Manage the analytics trackers and dashboards.
Performance & Search Marketing
Would be responsible for all performance marketing campaigns with conversion & ROAS targets.
Would be responsible for paid Search marketing & conversion campaigns on social – in partnership with agencies & relevant content teams.
Execute rapid experiments on campaign targeting, messaging and landing page experience, to improve overall conversion rates.
Ensuring A/B creative tests and scaling tests to identify the best outcome.
The person will own key KPIs of Conversion, ROIs & Cohort improvements from Paid channels.
Reporting & Analysis
Regular reporting of key insights –weekly/monthly/quarterly & annual reports.
Mining insights using data available across various channels and platforms and building a mechanism to cascade it to various teams and the management for timely use of insights.
QUALIFICATION/ SKILLS REQUIRED
The ideal candidate should have a Master’s degree in Marketing.
3+ years of digital marketing experience in media planning, buying & analytics.
KEY RELATIONSHIPS
This role has principal reporting to the Digital Lead – Africa. The role has to influence key stakeholders viz. the Brand teams, Agencies, Marketing Heads to drive the media & analytics agenda for the cluster
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