Digital Marketing Strategist

Job Details
The incumbent will help us use web technologies to achieve our business growth goals. You will identify needs, new opportunities and aspire to increase brand awareness.
A successful digital marketing strategist must be tech-savvy, trend setter with innovative ideas for improving customer experience, be creative, a team player and effectively connect our brand with our online customers.
Responsibilities

Set digital marketing strategies using all necessary tools such as website, emails, social media e.t.c.
Research products, services and current strategies to identify new opportunities
Analyze web traffic and suggest solutions to boost web presence
Monitor SEO/SEM, marketing and sales performance data to forecast trends
Build strong clients relationships through social media interaction
Proactively suggest new campaigns by keeping up to date with our audience preferences
Identify advertising needs
Establish best practices in digital marketing
Stay up-to date with digital technologies developments
Creates and presents regular performance reports for managers
Implements and adheres to company policies and procedures

Experience and skills

Proven working experience as a digital marketing strategist or digital marketing manager
Demonstrable experience with SEO/SEM and CRM software
Experience implementing and optimizing Google Adwords campaigns
Solid knowledge of web analytics tool like Google analytics
Hands on experience with online marketing tools and practices
Familiarity with web design and HTML
Strong analytical and project management skills
Patient, Persistent and results oriented
Analytical skills
At least 2 years’ experience in a similar position
Bachelor’s Degrees in the following subjects- Marketing, Advertising, Business or related field