Qualifications
Digital educational background with a strong GPA
0-3 years of work experience
Proven track record in digital field (Bootcamps, workshops, etc.)
Experience managing conversion rate optimization and A/B testing
Deep understanding of the ad-tech ecosystem with hands on experience with bid managers, ad-servers, DMPs and DSPs
Demonstrated aptitude for analytics
Strong track record of delivering customer acquisition performance – managing performance marketing channels (SEM, paid social, display/programmatic, affiliate, email)
Experience utilizing first and third party data for segmentation, audience creation, targeting and personalization
Experience with marketing analytics and attribution
Ability to think quickly and critically on a broad range of digital marketing topics across various verticals
Excellent written and verbal communication skills; ability to communicate with senior marketing leaders and IT leaders
Fluent in English
Willingness to travel
Who You’ll Work With
You’ll join the Casablanca, Morocco office as part of the McKinsey Digital practice, which brings together the best of McKinsey’s digital capabilities to help our clients use digital technology to transform their businesses.
Apply via :
www.mckinsey.com
