Job Summary
The jobholder will be responsible for growing and managing our online presence in order to increase brand awareness and enhance the marketing efforts.
Qualifications
Bachelor’s degree in Marketing, Communications or related field.
Certifications such as Google Analytics, Google Ads, Facebook Business Manager, or other digital marketing certifications are highly desirable
Experience
3 years of Digital Marketing experience
Experience executing and/or leading digital marketing programmes end-to-end
Detailed knowledge of the key digital performance marketing channels and experience in executing and optimising campaigns using standard tools e.g. Google Analytics, Google Ads, Facebook Business Manager
Understanding of the digital marketing and advertising technology context and digital agency landscape
Project management skills/ability to multitask and prioritise
Ability to analyse data and communicate results and insights to support customer acquisition and retention.
Management of social media channels to foster brand affinity, quality engagement and growth
Experience of working with external vendors to deliver results
Competencies
Understanding and knowledge of marketing and communication techniques
Good understanding of digital media performance metrics
Familiarity with web design and publishing tools (CMS)
Digital Advertising agency background is desired
Understanding of the insurance market is an added advantage
Crisis management skills
Entrepreneurial spirit, hands-on can-do attitude
Ability to work collaboratively in a team environment
If you meet the above requirements, you are encouraged to forward your application and updated CV to vacancies@heritage.co.ke by 9th August 2020. Clearly state the job title on the subject heading.Heritage is an equal opportunity employer and actively encourages diversity. Please note that only shortlisted candidates will be contacted.
Apply via :
vacancies@heritage.co.ke
