Responsibilities:
Develop and implement comprehensive digital marketing strategies to enhance brand visibility, attract new customers, and drive engagement across various digital platforms which include Facebook, Instagram, LinkedIn, Twitter, Google+ etc.
Create, manage and optimize digital advertising campaigns on Google Ads and social media platforms aimed at achieving targeted goals.
Conduct in-depth market research and competitor analysis to identify trends, opportunities, and areas for improvement in our digital marketing efforts.
Create and curate engaging content for digital platforms, including website, social media, blogs, and email campaigns.
Monitor and analyze website and social media analytics, generating reports to evaluate performance and make data-driven decisions to enhance results.
Stay updated on industry trends, best practices and emerging digital marketing technologies to ensure continuous innovation and optimization.
Manage and maintain our online presence, ensuring consistency and accuracy across all digital channels including management of SEO/SEM, marketing database, email, social media and display advertising campaigns.
Help create and maintain accurate and up-to-date contact and/or prospect lists.
Utilize SEO techniques to optimize website content and improve organic search rankings.
Requirements
Over 5 years’ experience
Familiarity with web design and content generation including copywriting,
Editing, and publishing blog posts and other static/landing pages plus a working knowledge of HTML, CSS, CMS, WordPress,
JavaScript etc is an added advantage.
Ability to do video and picture editing with graphics software such as Adobe,
Illustrator, Corel, Photoshop etc is an added advantage
A good understanding of website analytics tools and optimizing Google Ad-word campaigns.
Interested candidates are invited to submit their applications and CVs quoting the above position to the below contacts Contacts To the Human Resource Manager Africa School of Project Management (ASPM) Email. hr@aspm.co.ke Application Deadline: December 14th, 2023
Apply via :
hr@aspm.co.ke
