Digital Marketing Specialist

Job Description

In charge of managing and developing the digital marketing ecosystem of the Fairmont Mount Kenya Safari Club in order to achieve the communication strategy set up by the category managers (awareness, active consideration, lead to sale, retention and advocacy on both local and international markets)
Manage all aspects of digital strategy and scheduling (owned media, paid medias)
Coordinate with revenue manager and social media manager in order to work in an Omni channel perspective with one voice and one strategy
Identify all relevant digital touch point to activate and develop the marketing and communication strategy (website, e-retailers, social medias, google for business, e-mailing, rating platforms, etc.) and supervise their development and content strategy with the right key stakeholders (social media content manager, category managers, revenue manager, sales teams, creative agencies)
Develop websites and ensure the information is updated as required
Develop digital media campaigns for local and international markets
Implement all components of Accor Digital Strategy in order to deliver maximum online exposure, conversion and retention
Set up objectives and KPIs to align with the business direction
Analyze and report ROI and all relevant data in order to optimize KPIs
Proactively identify advertising and digital opportunities and take decision
Coordinate together with the Departmental Manager all digital actions that could impact awareness, active consideration, sale, retention and advocacy
Analyze and report on digital media overview with the hotel industry both locally and internationally
Keep updated with developments of the digital media industry
Work towards developing teams knowledge in order for them to help create new opportunities
Contribute to budget creation and management

Qualifications

Proven experience as a digital marketing specialist for a brand during a minimum of five (5) years, Ideally in the luxe and / or travel industry
Degree in Marketing and Communications
Proven your ability to see things differently with creative flair,
You love working in an inspiring, experiential, luxe and fast-paced environment.
You have effective relationship skills and the ability to build excellent relationships with stakeholders & colleagues. 
Excellent Microsoft Word/Excel/PowerPoint/Outlook skills, with competent use of other relevant applications. Photoshop, video editors, music purchase, Adobe Photoshop, Canva
Proven ability of successful creation of briefs for social media content
Creating story telling with existing content or imagining new opportunities of impactful content is your motto
You know how to speak to various communities : from corporate guests to leisure guests, but also key stakeholders and partners
You have an overview of all relevant social medias on local as well as international markets
Proven ability to successfully collaborate with a wide range of internal and external stakeholders – from junior to senior executive positions
You Understand social media platforms and have the ability to analyze their performance
Data and result oriented: you have an appetence for data and the reach of KPIs and engagement/conversion objectives

Additional Information

You will enroll in the workplace pension scheme
Private medical insurance as per Hotel offering
Be part of creating the historic story of rehabilitating and releasing the rare Mountain Bongo that was heading toward extinction.
Working with a hotel rich in history and known for exemplary services while growing your career
Employee Benefits Card offering discounted rates in Accor Worldwide
Learning programs through our Academies
Opportunity to develop your talent and grow within your property and across the world!
Ability to make a difference through our Corporate Social Responsibility Activities.

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