REF:DMO/11/2016 – DIGITAL MARKETING OFFICER
Job Summary:
The job holder will be part of a Digital Media Team of the Bank which develops and manages growing Social Media and Online activities for the Bank. We are looking for a self-driven Digital Marketing Specialist to attract and interact with targeted virtual communities and network users with an aim of gradually achieving superior customer engagement, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
Key responsibilities:
The Incumbent will report to the Social and Digital Media Manager and will assist in:
Executing social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Executing the digital brand strategy: Through social media, web, and email by implementing best practices and utilizing data and insights for continued evolution.
Embodying the I&M Bank brand audience and leverage followers and industry for insights, content, ideas and innovation.
Generating, editing, publishing and sharing daily content (original text, images, video) that builds meaningful connections and encourages community members to take action. This includes positioning content in under 140 characters for Twitter, creating images and graphics to accompany Facebook and Twitter posts, taking and curating photos and videos for visual platforms like Instagram, LinkedIn, and coming up with several iterations of post copy.
Leveraging market data to develop content themes/topics and executing a plan to develop the assets that support a point of view. Continuous evolvement of strategy is a must.
Optimizing the Bank’s pages within each platform to increase the visibility of company’s social content.
Creating editorial calendar and syndication schedules.
Understanding digital platforms and upcoming trends with ability to foster into tangible action for the I&M Brand
Working closely with media agency to develop and execute digital paid media strategies and campaigns.
Collaborating with cross-functional teams on social media goals and a content roadmap that aligns with the overall business objectives; lead sophisticated measurement and analysis of impact
Balancing day-to-day management of platforms with execution of strategic initiatives
Varied tasks including distributing electronic blasts, communicating relevant happenings in the digital world to the team, etc.
Measuring impact of social media on overall marketing efforts and evaluating results and recommending changes to strategies
Keeping abreast of the latest social media trends and state-of-the-art technology, such as new algorithms, features and platforms
Supporting with photography at events, when necessary
Performing other related duties as required or as directed
Qualifications and Competencies:
Excellent skills in Photoshop, Illustrator and other design applications
Ability to work on tight and strict deadlines.
Deep understanding of current and emerging social networks
Hands on experience in social networking and knowledge of social analytics tools
Proven working experience in social media or related field
Strong innovative and creative thinking skills
Excellent communication skills both verbal and written skills. Must have knowledge on how to write effective copy in a lot of different styles, for websites, twitter, Facebook, etc. Visualize as well as convey a message into relevant and interesting content.
Bachelor’s degree in Marketing, Journalism, PR. MBA preferred
2-3 years’ experience as a Social Media officer/ Content Marketer or extensive and relevant work experience on a Marketing/Communication Design team, either as part of an agency or an in-house team.
Hands on experience in typography, visual digital design, and concept ideation
Ability to handle multiple projects and meet deadlines within a fast paced environment.
Proactive problem solver
Diplomatic and collaborative with great disposition and ability to work within cross functional teams.
Ability to create or interpret a design brief
Experience in collaborating with diverse teams in a dynamic, rapid growing environment.
Understanding of website optimization to ensure best-in-class SEO, user experience, usability, and conversion rates
Experience in updating and maintaining web sites with html/css
Experience in SEO monitoring and optimization for user engagement and metrics reporting
CANDIDATES WITH NO PRIOR FUNCTIONAL EXPERIENCE IN HANDLING SOCIAL MEDIA IN AN ORGANISATION NEED NOT APPLY.
