Department: Sales and Marketing
Responsibilities for the Digital Marketing Manager Job
Developing a digital platform internally from scratch
Ensuing that there is daily execution and management of all digital and media campaigns.
Coordinating content development team to ensure quality and credibility.
Organizing and briefing the creative agencies of the work to be done and monitoring the delegated work to closure.
Proper collaboration with other departments internally and externally to ensure proper development and execution of marketing plans that will increase sales of the products
Working with outdoor customer service team to collect insights about the product performance.
Developing online strategies and media plans for all the products in the company.
Coming up with an annual digital budget and ensure proper management of the funds.
Ensure consistency and quality adherence to set digital marketing activities.
Prompt generation and analysis of the weekly and monthly reports for all digital channels.
Constant tracking of business performance and adjusting campaigns to increase return on investment.
Coming up with creative concepts driven by market insights and internal briefs for impactful distribution in digital channels such as mobile
Ensuring all relevant offline and online marketing campaigns are integrated into high yielding digital marketing activities that ensure key deliverable are attained on any given brand project
Ensuring the web and mobile campaigns are in line with weekly insights.
Managing communications between agencies and media publishers
Key Competency
Track record of performance in the digital media platform
Management of a team and coordination both internally and externally
Ability to work under pressure with minimal supervision
Strong leadership characteristics
Qualifications for the Digital Marketing Manager Job
Bachelor degree in relevant field i.e. sales and marketing, Business IT , Digital marketing Certification.
Over 4 years expereince in Digital Marketing with a reputable company
Direct digital marketing expereince from FMCG, Telecommunication or banking industries
