Job Summary:
The Digital Marketing Manager will be the digital strategist for our stores nationwide.
They will craft and assist in the execution of multi-channel digital campaigns for the e-commerce websites and stores.
They will always look for new opportunities, services and platforms to enhance our digital marketing channels and websites, drive sales and increase traffic.
Campaigns and initiatives include, but are not limited to SEM, E-mail, Social Media and Blogs.
They will manage vendor partners for Social,SEM and E-mail to execute campaigns and will measure all activities through consistent reporting to determine what is and is not successful.
Essential Functions:
Must be able to drive sales in the first month in office through social media and other digital channels
Oversee the creative development process for all e-mail and social campaigns and initiatives
Lead the development of social and email initiatives by aligning with business goals and marketing calendar.
Responsible for timely coordination and production on a campaign basis of social and email.
Develop tracking and reporting campaign metrics and provide analysis and results of all campaigns
Report and seek business intelligence, competitor analysis and performance analytics on a regular basis. Report on site KPI’s and user trends.
Manage project timelines for each project area.
Requirements / Qualifications:
Bachelor’s Degree/Diploma/Certificate in Marketing or similar field
4+ years SEM, Email marketing and social media experience
More than 5000 followers on twitter, Facebook or Instagram a must
Highly-experienced in e-mail and social media marketing
Experience with Exact Target preferred
Coremetrics or Google Analytics knowledge a must
Retail digital marketing experience a must
Excellent problem solving abilities
Self-motivated
Detail oriented and excellent organizational skills
Multi-tasker
Excellent communication and presentation skills
Creativity and Innovation a must
Analytical skills
Some weekend hours required
