PURPOSE OF POSITION:
Direct leadership of the strategy, planning & roll-out of the new Digital Marketing Shared Service.
Ongoing direct leadership of this Shared Service once established.
Strategic leadership of the Digital Marketing strategy for the organization, improving digital marketing capabilities necessary to achieve Our Promise Strategic Imperatives.
Chair the MarTech Steering Group, and lead of the organisation’s MarTech strategy in constant collaboration with WVIT.
Governance and strategy leadership of MarTech development.
Strategic leadership of the business change agenda around global digital marketing.
Own the digital marketing relationship with Support Offices, NRDs, and TFOs globally.
KEY RESPONSIBILITIES:
Planning:
Owns the creation and execution of strategic planning for the Digital Marketing Shared Service, and the Digital Marketing at GMC.
Owns the Digital relationship with WVIT colleagues for planning purposes, especially in harmonizing the marketing & IT digital agendas, budgets and plans.
Strategic risk, issue and escalation ownership for all Digital Marketing projects in GMC.
Prioritisation of GMC Digital Marketing work, in close collaboration with WVIT.
Strategy:
Leads on the medium- to long-term strategy for Digital Marketing across the Partnership, bringing together a number of business agendas in the process.
Forms strategic plans that complement and contribute to the overall Partnership strategy, Our Promise.
Creates and agrees strategic prioritization criteria – displaying openness and collaboration with Support Offices, Global Centre, NRDs, TFOs, and Field Offices (FOs) in the process.
Leadership:
Visible, pragmatic, open and humble leadership of the Digital Marketing agenda, strategy and benefits across the Partnership.
Leading the digital marketing relationship with SOs, TFOs, NRDs and FOs, bringing them together to collaborate on shared digital marketing projects & goals.
Leadership of multi-disciplinary teams and squads at a strategic level, owning the business outcomes and change and providing strategic direction at a suitable level.
Direct line-management of DMSS.
Revenue Generation:
Ensuring the global Digital Marketing Shared Service meets revenue and profitability outcomes, both in Child Sponsorship and other products.
Owning the “Yield-to-Field” of the Digital Marketing Shared Service, ensuring sustainable profitability that generates ongoing funding to the World’s most vulnerable children.
IT Parterning:
Effectively and skillfully partners senior leaders in IT to manage the delivery of technical aspects of Digital Marketing initiatives.
Manages the strategic relationship with IT, aligning strategies and goals across technical and business aspects of the Digital Marketing Portfolio.
Effectively leads multi-disciplinary teams of resource, bring IT effectively into governance, reporting, delivery and all other aspects of Digital Marketing.
KNOWLEDGE, SKILLS AND ABILITIES:
Bachelor’s degree in Marketing, Information Science, Business, or other related field. Or equivalent work experience.
Requires advanced knowledge of business operations, marketing operations, marketing agency ops, and MarTech stacks.
Typically requires 15-20 years of relevant technical & business work experience, esp in leading Digital Marketing agencies, campaigns and business development.
Fluent in English – required.
Preferred Skills, Knowledge and Experience:
Held senior leadership position in Digital Marketing agency.
Has led in business start-up environments, setting up teams, business models and service models from scratch.
Deep experience of implementation and usage of various marketing technology stacks, especially .net and C# stacks involving such technologies as Umbraco & Sitecore.
SAFe, Agile, Scrum or other qualification in collaborative development methodologies between IT and the Business.
Certified by Chartered Institute of Marketing or equivalent professional body.
Fluent in other languages especially Spanish & German.
Work Environment/Travel:
Willingness and ability to travel domestically and internationally, as necessary, up to 40% of the time.
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