We are looking for a Digital Marketing Lead to support the digital growth of the business and build our profile on the ground and support in onboarding new and exciting innovations within other sectors. The role is a great role for entry level candidate who is professional, result driven, motivated and a self-starter.
Key responsibilities and tasks include:
Marketing:
Write and dispatch email marketing campaigns
Design website banners and web/social media visuals
Design brochures, leaflets, business cards etc
Able to create animations and short videos
Conduct keyword research and web statistics reporting
Contribute to social media engagement and brand awareness campaigns
Contribute to company and industry blogs and manage e-communications
Design and run paid social media campaigns
Craft methods to grow the platform organically
Develop and integrate content marketing strategies
Keep up to date with current digital trends
Conduct monthly user-testing activities, collecting feedback on how to improve the website
Essential Desirable Qualifications
A degree in marketing or any related degree or alternatively, have marketing experience
Skills
Strong writing skill
Proof reading and editorial skills with a good eye for detail
Able to multitask between marketing tasks and business development tasks
Understand start-up culture, able to encourage start-ups to sign up/ launch their businesses on our website
Experience working for a start up
Entrepreneurial spirit
Competence
Strong graphic design skills
Experience of managing and writing content for a website
Google Analytics and SEO experience
Experience of managing social media campaigns
Experience of email, AdWords and/or display advertising campaigns
Experience in identifying target audiences and devising digital campaigns that engage, inform and entice
Working knowledge of HTML
Digital strategy experience
Key things to note
Remote working post
Must have access to internet
Quiet place to take meetings.
Will be managed from abroad, using Zoom or other video/ audio application
Please note that this post is a part-time, freelance remote working only so you must be able to work from home.
This is a new role so the selected candidate will be able to make it his/her own.
As we are a small start-up still at bootstrapping phase, the monthly net salary is between KES 20K per month, but with hope to raise the salary post-funding.
