Department: Marketing
Reports to: Country Manager
Role / Purpose: The digital marketing lead will be required to craft effective digital campaigns and ensure ads reach target audiences in BeautyClick’s channels at the lowest possible cost.
The person will also be responsible for overseeing and implementing automated marketing campaigns for the organisation using existing channels to drive a steady stream of qualified leads.
Day to day responsibilities includes segmenting audiences and optimizing campaigns to increase effectiveness. Additional roles will include ensuring BeautyClick’s website contains relevant and up to date information, creating and uploading new SKUs on the website, managing existing Apps and working collaboratively with other departments to ensure our digital campaigns achieve company goals.
This role requires someone who is analytical and good with numbers. You must be a critical thinker with a data driven mind set.
One who is able to analyse metrics and plan marketing campaigns that boost ROI. The individual should be ready to experiment with new platforms and channels, ensure ads and broadcasts are creative and properly displayed.
Summary of overall Key roles & responsibilities:
As the digital marketing lead, you will be required to constantly monitor online advertising costs and return on investment.
A digital marketing lead will be required to drive quality leads that enable higher conversations by not only using paid media channels but also by utilizing our current subscriber base (SMS, Loyalty program and Messenger).
You will be required to report on all digital campaigns and make changes where necessary.
Behavioural competence
Takes Initiative
Knowledgeable about current media channels and advertising options
Proactive in finding new ways to drive a steady stream of leads through digital campaigns
Excellent planning skills
Time consciousness, efficient, and consistent in their work
Focused, Result driven
Self driven- can work under minimum supervision
Quick learner
Data driven – an analytical mind-set and ability to analyse campaigns
Attention to detail
A great team player
Friendly, helpful and confident
Qualifications
Diploma or degree in Computer Science, IT, Mathematics, BSc or any other related field
2- 3 years of experience in digital media (as a social media manager, digital marketing specialist etc)
Experience in data analysis and reporting
Good understanding of current social media channels and online advertising options
Basic knowledge of analytics software e.g Google Analytics, FB Ads Manager
Basic SEO knowledge
