Responsibilities for the Digital Marketing Executive Job
Develop, design and manage successful digital marketing campaigns
Oversee a social media strategy
Manage and maintain the organization’s website(s)
Write and optimize content for the website and social networking accounts such as Facebook and Twitter
Track and analyze website traffic flow and provide regular internal reports
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
Continually work on the Search Engine Optimization of the website(s)
Fix any errors or bugs in online content
Edit and post videos, and audio content to online sites, social media sites
Arrange webinars and webcasts
Create online banner adverts and oversee pay per click (PPC) ad management
Write copy for email marketing campaigns
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Work on printed material to supplement online products
Attend product launches and networking events
Key skills
Editing and writing skills: ability to devise and edit content for various digital platforms. Writing Facebook posts, tweets, Instagram posts may well be an integral part of the job
Speaking skills: ability to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is. This will mainly be deployed internally.
Video editing skills: Website and social media content will not just be text but frequently visual as well
Web development skills: sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and Powerpoint skills
Project management skills: ability to work within timelines especially when handling time-sensitive projects and working to deadlines
Qualifications for the Digital Marketing Executive Job
Undergraduate degree in marketing from a recognized institution
Minimum of 2 years in digital communication and marketing. Experience in graphic design is an added advantage.
