Responsibilities
Deciding on the structure of a chosen CRM platform structure and ensuring it works seamlessly across each arm of an organisation.
Ensuring the CRM platform captures all required information at key points in the customer cycle.
Sales & Marketing process automation
Lead origination attribution
Data Analysis and reports for management to drive Sales and Marketing decisions
Creation of an online customer service agent process.
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns
Plan, execute and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimise the user experience
Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimises user funnels.
Development of customer segmentation strategy
Mapping customer journeys by analysing touch points along a pipeline and maximising commercial opportunities with this information
Overseeing direct communication with customers through a chosen CRM system and resolving customer complaints quickly
Segmenting customer databases and maintaining lists of segmented customers
Identifying new leads and target audiences to optimise ROI
Migrating different communication channels to more effective, cost-worthy ones
Developing strategies for testing all aspects of a CRM and making sure the most effective approach to customer relationships is always taken
Bringing departments together and maintaining high levels of cooperation between them.
Qualifications
A Bachelor’s Degree in Business Information Technology, or a related field
3+ Years of Experience in Digital Marketing
3+ years of experience in CRM marketing or advertising within a Sales team in a fast-paced and highly competitive setting
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and or display advertising campaigns
Knowledge of video and picture editing software such as Adobe
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimising landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
Working knowledge of ad serving tools
Experience in setting up and optimising Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
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