Job Purpose
This role includes overseeing various aspects of digital marketing, including website management, SEO, social media management, content creation, budget management, performance analysis, email marketing, and branding and communication. The ideal candidate will work closely with the business development team to drive lead generation and enhance user experience across all digital platforms.
Key Responsibilities
Marketing Strategy Development
Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
Collaborate with senior management to align marketing strategies with business goals.
Continuously analyse market trends and adapt strategies accordingly.
Website Management and SEO
Oversee the maintenance and updating of the company website to ensure it is user-friendly, visually appealing, and optimised for search engines.
Implement SEO best practices to improve organic search rankings and drive traffic.
Optimise all online platforms, including LinkedIn and Applicant Tracking Systems (ATS), for maximum visibility and effectiveness.
Spearhead the development team in enhancing the user interface (UI) and user experience (UX) of all online platforms.
Social Media Management
Develop and manage the company’s social media strategy across various platforms (e.g., LinkedIn, Facebook, Twitter, Instagram).
Create and curate engaging content tailored to each platform.
Monitor social media channels for trends, engagement, and feedback.
Content Creation and Visuals
Oversee the production of visual content using tools like Canva and Adobe Creative Suite.
Ensure all visual content aligns with brand guidelines and marketing objectives.
Manage a content calendar to ensure timely and consistent content delivery.
Create and manage web content, including landing pages, blogs, and product descriptions.
Write compelling copy for various marketing materials.
Email Marketing
Develop and manage email marketing campaigns to nurture leads and engage customers.
Create email content, segment email lists, and analyze campaign performance.
Branding and Communication
Maintain and enhance the company’s brand identity through consistent messaging and visuals.
Develop communication strategies to effectively convey the brand’s value proposition to target audiences.
Budget Management
Develop and manage the digital marketing budget.
Allocate resources effectively to maximise ROI on marketing spend.
Track and report on budget performance
Monitoring, Analysis, and Reporting
Monitor and analyse the performance of all digital marketing campaigns.
Generate detailed reports on campaign performance, website analytics, and other key metrics.
Provide actionable insights and recommendations based on data analysis.
ROI and Lead Generation
Track and measure the return on investment (ROI) of marketing activities.
Implement strategies to generate and nurture leads through digital channels.
Work with the sales team to convert leads into customers.
Collaborate with the business development team to develop strategies that support business growth
Education Qualification, Experience, Skills, and Traits
Diploma in Communications, Digital Marketing, Business, or a related field.
Proven experience as a Digital Marketing Manager or similar role.
2-3 years of experience in B2B industry.
Strong understanding of digital marketing concepts, SEO, social media, content creation, and web analytics.
Proficiency with digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools).
Experience with design tools such as Canva and Adobe Creative Suite.
Excellent analytical skills and ability to interpret data to drive decisions.
Strong project management skills and ability to manage multiple priorities.
Excellent communication and interpersonal skills.
Ability to work collaboratively with cross-functional teams.
Apply via :
nel.com
