Job Description:
The candidate will develop, implement, and manage marketing campaigns promoting the organization’s products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.
Key Responsibilities:
Develop marketing strategies that align with the organization’s business goals
Stay up-to-date with emerging digital marketing trends and technologies
Identify trends and insights
Allocate marketing investments
Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
Manage the organization’s website and maintain it, keeping best practices in mind
Create, optimize and track content for the website and social media platforms- to ensure the production of engaging content and optimize user experience
Work with various content formats such as blogs, videos, audio podcasts, etc.
Track the website traffic flow
Implement and analyze performance metrics
Measure and assess goals vis-à-vis ROI
Device experiments and conversion tests
Provide internal reports on a regular basis
Execute new and creative collaborations among technologies and platforms and Collaborate with cross-functional teams
Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs
Qualifications:
Degree in marketing, communications, or related field
5+ years of experience in digital marketing or related field
Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
Proficient in marketing automation tools
Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
Strong project management skills
Excellent written and verbal communication skills
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