Job Summary:
Host Masters Limited is seeking a highly motivated, talented and skilled Digital Marketing Candidate to join our in-house team. As a Digital Marketing Officer, you will play a key role in driving our digital marketing efforts and elevating our online presence. We are looking for a passionate individual with a proven track record in digital marketing, including Google and social media advertising expertise.
Responsibilities:
Develop and implement comprehensive digital marketing strategies to enhance brand visibility, attract new customers, and drive engagement across various digital platforms.
Manage and optimize digital advertising campaigns on Google Ads and social media platforms (Facebook, Instagram, LinkedIn, etc.) to achieve targeted goals and maximize returns.
Conduct in-depth market research and competitor analysis to identify trends, opportunities, and areas for improvement in our digital marketing efforts.
Create and curate engaging content for digital platforms, including website, social media, blogs, and email campaigns.
Monitor and analyze website and social media analytics, generating reports to evaluate performance and make data-driven decisions to enhance results.
Stay updated on industry trends, best practices, and emerging digital marketing technologies to ensure continuous innovation and optimization.
Manage and maintain our online presence, ensuring consistency and accuracy across all digital channels.
Oversee the development and execution of email marketing campaigns and lead nurturing activities.
Utilize SEO techniques to optimize website content and improve organic search rankings.
Requirements:
Bachelor’s degree in Marketing, Digital Marketing, Communications, or any related field.
Professional certifications in digital marketing from reputable organizations.
Minimum of 2 years of experience in digital marketing, with a proven track record of successful campaigns and achievements.
Proficiency in running Google Ads and social media advertising campaigns.
Strong analytical skills and the ability to interpret data to make informed marketing decisions.
Excellent written and verbal communication skills, with the ability to create compelling content for different digital platforms.
Solid understanding of SEO best practices and website analytics tools (e.g., Google Analytics).
Creative mindset with a passion for staying abreast of the latest digital marketing trends and technologies.
Strong project management skills and the ability to multitask and meet tight deadlines.
Experience in ICT industry is a plus, but not mandatory.
Apply now by sending your CV to :- careers@hostmasters.co.ke
Apply via :
careers@hostmasters.co.ke
