Desired Qualifications
Bachelor’s degree, ideally in Marketing, Advertising and Public Relations; Advanced degree or specialization in Digital is a plus. We are looking for blend between commercial and technical genius.
5+ years of experience executing and/or leading digital marketing programs for top digital marketing agencies, internet-companies or client marketing organizations. Ensure you can demonstrate this on your CV or cover letter.
Evidence of vast experience in leading campaign operations across multiple channels and products preferable in e-commerce, marketplace or e-commerce arm of retail companies
Deep expertise and knowledge in digital strategy, omnichannel, digital culture and agile process
Knowledge of SEO, SEM, Programmatic Ad-buying, UX, CRO, Mobile Business, Mobile and Digital Analytics, Service design/Design Thinking
Experience working with digital marketing tools such as Google Analytics, Omniture, Optimizely etc.
Experience utilizing first and third party data for segmentation, audience creation, targeting, and personalization
Digital marketing savvy with first level of technical knowledge in all (or nearly all) digital marketing disciplines Traffic generation (Search Marketing, display, programmatic, etc); UX, A/B testing; Email marketing; Social Media Management, mobile messaging channels – SMS, USSD, WhatsApp, etc
Ability to influence and be a natural leader to manage the internal team and coordinate the multidisciplinary external teams in complex client environments
Strong interpersonal skills with the ability to inspire and communicate with a wide range of non-technical and low technology literacy stakeholders and customers We provide our clients with a reliable, fast, omni-channel messaging platform for all their mobile and web based communication requirements.
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