Digital Content Specialist

Duties and Responsibilities

Monitor social media trends: Stay abreast of current trends and industry developments to identify opportunities for engagement and content creation.
Content creation: Develop and produce creative and compelling content tailored for each platform, aligning with our brand identity and marketing objectives
Manage social media platforms: Primarily Instagram, TikTok, LinkedIn, Facebook, X, and Pinterest.
Video editing: Edit videos for TikTok and Instagram channels, ensuring high-quality, visually appealing content that resonates with our target audience.
Campaign support: Assist in the creation and implementation of social media campaigns, collaborating with cross-functional teams to ensure cohesive and effective strategies.
Meetings and collaboration: Attend scheduled meetings, providing valuable insights and inputs to enhance the overall effectiveness of the department’s activities.
Other duties: Perform additional duties as assigned by the Head of Department, contributing to the overall success of our digital initiatives.

Knowledge Requirement

A Bachelor’s degree in marketing, communications, or psychology.
2-3 years’ experience in similar or related role.
Passionate about mental health awareness.
Proficiency in content development and social media strategy to assist in achieving department objectives.
Excellent knowledge of social media management.
Proficient in video editing tools like Capcut.
Strong planning and organizational skills.
Effective time management and multitasking abilities.
Capability to manage and deliver on multiple priorities.
Excellent communication and presentation skills.
Strong problem analysis and solving skills.
Attention to detail.
Experience with Canva is a plus.

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