Job Summary
Start Date: January 2022
The Digital Advertising Specialist will develop online media campaigns to increase both brand notoriety and purchase consideration. He/she will be part of the Marketing team and will report directly to the Head of Marketing for Africa.
His/her job will be composed of 2 main responsibilities:
Design digital media campaigns aligned with business goals
Embody Lapaire Group’s brand, values and mission
Coordinate the creation of digital content across different channels
Develop online advertising (Facebook ads, Google ads, etc.) to boost brand awareness and purchase consideration
Maintain a strong online company voice through social media
Liaise with Marketing, Sales & Product development teams to ensure brand consistency
Suggest and implement direct marketing methods to increase profitability
Monitor ROI (return on investment) & KPIs (key performance indicators)
Provide regular report to marketing manager and occasional reports to EA Branch Managers
Candidate profile
Solid background of 1 to 2 years in Digital Advertising (Facebook ads, Google ads etc.) and content creation is required for this job.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, paid social media and/or display advertising campaigns.
Excellent communication and writing skills in English.
Comfortable working with Google Suite, especially Google Sheets/Excel.
Personal Skills To Be Successful In This Job
Altruism: Money is important but helping others is even more satisfactory for you
Creative & resourceful: You have tons of ideas & like to follow new content trends
Curious: Discovering new things is exciting to you
Rigorous & well organized: You never get lost & keep good track of your tasks
Reactive: You convert ideas into actions in no time
Highly motivated and passionate: You always want to go beyond your objectives.
Apply via :
www.linkedin.com
