Job Summary
The role holder is responsible for managing and building brand visibility, managing public relations within the company, building and sustaining the company’s reputation for quality, reliability, and customer
satisfaction.
Main Responsibilities
Define the customer, identify, map and train on the customer journey to improve the customer experience
Continually review and recommend business process improvement to ensure service delivery excellence throughout the customer lifecycle
Drive customer retention, reduce churn, and increase customer satisfaction
Guide team in effective client issues resolution and handle any escalations
Conduct satisfaction surveys and business reviews to gather information on customer feedback and use the findings to improve service delivery
Champion opportunities to consistently improve the Kenyan Alliance customer experience
Liaise with the production and creative departments to ensure delivery of high quality products and services
Establish communication mediums through which customers can readily contact a company and vice versa
Utilize customer relationship management (CRM) tools in coordinating and monitoring customer experience operations. Produce reports and present information to staff, managers and the Executive.
Manage the contact Centre and improve call center operations by monitoring systems and processes and identifying and resolving problems on time
Build and maintain relationships with clients and key personnel within our key corporate accounts, making periodic service review visits and anticipating new opportunities
Incorporate the regulatory requirement for treating customers fairly into the customer journey and initiate actions that ensure compliance
Working closely with design agencies and assisting with new product launches
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
Supervising the sign-off of marketing literature and campaigns, marketing merchandise and giveaways by ensuring the designs and messages meet company brand and regulatory guidelines
Recommend the company-wide branding initiatives and corporate identity in coordination with the key stakeholders in all the business divisions
Proactively monitor and strive to maintain high levels of quality, accuracy, and process consistency in brand visibility and customer service in the organization
Drive corporate strategy and the marketing strategy for the company in line with company objectives.
Develop communication strategies for delivery of corporate culture and business strategy.
Develop companywide branding initiatives, internal communications and external media relations.
Manage media relations and maximize media opportunities
Developing coordinating marketing campaigns with sales activities.
Creation and publication of all marketing material in line with marketing plans
Oversees and monitor the running of the company digital marketing platform
Developing an effective company CSR program and championing the CSR initiatives
Perform any other roles as may be assigned by management from time to time.
Knowledge & Experience
The candidate must demonstrate and possess the following skills and qualifications:
Bachelor’s degree in Business Administration, Sales/ Marketing, Public Relations or any other relevant field
Qualified chartered marketer is an added advantage
10 years working experience of which 5 years should be at a senior management level in a similar position
Strong analytical and project management skills
Confident and dynamic personality
Time management skills and attention to details
A strong, clear communicator with people at all levels and backgrounds
Resilience to maintain effective work behavior in the face of setbacks and pressure with minimal supervision
High level of personal integrity
Effective interpersonal, verbal and written communication skills
If you are interested in the position and have the required qualifications, please email a detailed CV indicating the current and expected salary and cover letter clearly indicating ‘CUSTOMER SERVICE AND EXPERIENCE MANAGER’ on the subject line to hr@kenyanalliance.com by 26th April 2024. Only shortlisted candidates will be contacted. using the position as subject of email.
Apply via :
hr@kenyanalliance.com
